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Fullsteam · 6 days ago

Product Marketer (Field Services Software Experience Required)

United States

Full-time

Remote

Mid Level

$81K/yr - $103K/yr

3+ years exp

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish. We are seeking a strategic and execution-oriented Product Marketer to lead go-to-market efforts across Fullsteam’s Field Services SaaS portfolio, responsible for launching new features and ensuring alignment among internal teams and customers.

PaymentsSoftware

Growth Opportunities

Hiring Manager

Zach Andrews

Responsibilities

Develop and execute go-to-market plans for product launches and major enhancements

Translate technical features into benefit-driven messaging for Enterprise and SMB audiences

Coordinate internal enablement with Sales, Support, and Customer Success teams

Create positioning, messaging, and competitive differentiation assets

Partner with the content creator and growth marketer to build multi-channel launch campaigns

Produce enablement materials such as battle cards, sales scripts, and sales aids

Conduct market, customer, and competitive research to inform strategy

Track KPIs related to product adoption, engagement, and retention, and refine GTM plans accordingly

Qualification

B2B SaaS marketingProduct marketingGo-to-market strategySales enablementField services experienceHubSpot proficiencySalesforce proficiencyOrganizedProactiveCustomer research insightsExceptional communicationCross-functional collaborationFacilitation skills

Required

3+ years of experience in B2B SaaS marketing, preferably in a Product Marketing role

Proven experience launching products or features and driving internal GTM alignment

Strong writing and messaging skills with experience creating enablement materials

Experience with both Enterprise and SMB audiences and understanding of their differing needs

Proficiency in tools such as HubSpot, Salesforce, and other enablement or analytics platforms

Self-starter comfortable working in a fast-paced, build-stage environment

Strong understanding of B2B SaaS go-to-market strategy and product positioning

Ability to collaborate cross-functionally across product, sales, and marketing teams

Exceptional communication skills—both written and verbal

Skilled at transforming technical details into compelling customer-facing content

Organized and proactive, with the ability to manage multiple launches and priorities

Insightful in using customer, market, and competitive research to guide decisions

Confident facilitator for internal trainings, demos, and stakeholder alignment sessions

Preferred

3+ years of experience in field services preferred

Company

Fullsteam

Backed by Aquiline Capital Partners and ADIA, Fullsteam is a dynamic and growing team of 1,700 employees committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries.

Founded in 2018

Auburn, Alabama, USA

1001-5000 employees