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Simon Property Group · 2 days ago

Director, Marketing-IV

Coral Springs, FL

Full-time

Onsite

Lead/Staff, Director/Executive

4+ years exp

Simon Property Group is a leading retail real estate company, and they are seeking a Director of Marketing to oversee the strategic marketing and communication initiatives for their shopping centers. The role involves developing marketing plans, managing budgets, and fostering relationships with retail partners to drive sales and enhance brand perception at the local level.

LeasingReal EstateRetail

Responsibilities

Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share

Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property

Develop and implement retailer intensification strategies that drive awareness and sales

Promote platform program opportunities to, and foster relationships with key retail partners

Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level

Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives

Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis

Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory

Where applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives

Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use

Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base

Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center

Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used

Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers

Develop professional business relationships with center retailers

Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics

Oversee all financial forecasting budgeted for the marketing department and marketing programs

Hire and oversee all work assigned to the Marketing Administrative Assistant

Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

Qualification

Strategic marketingEvent managementSales supportBudgetingRetail managementMedia industry knowledgeTeam buildingCoaching skillsInterpersonal skillsCommunication skillsNegotiation skillsProject managementStrategic thinking