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KnitWell Group · 10 hours ago

Customer Data Manager

United States

Full-time

Remote

Senior Level

KnitWell Group, a specialty retail operating company, is seeking a Customer Data Manager to optimize their Customer Data Platforms across the enterprise. This role involves leading a team to enhance customer experience through effective data utilization and marketing strategies while ensuring compliance and governance in data management.

ApparelFashionLifestyleRetailWomen's

No H1B

Responsibilities

Take charge of the CDP applications, ensuring they are efficient to support customer-centric strategies and objectives across our brands

Provide technology guidance to the consumers of our customer data as well as brand partners. (examples: Loyalty, ESP, CRM)

Lead and motivate a team focused on leveraging customer data to enhance cross brand marketing, drive initiatives aimed at improving the overall customer experience and revenue

Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements

Oversee the management and maintenance of customer data within the CDP application, ensuring accuracy, completeness, and security

Leverage advanced knowledge of Snowflake architecture and cloud technologies (Azure, AWS, GCP) to optimize data storage, migration, and integration strategies

Manage relationships with third-party vendors, ensuring alignment with business objectives and compliance standards

Review Statements of Work (SOW) and ensure adherence to compliance and governance frameworks

Apply Agile methodologies and JIRA administration skills to manage project workflows, sprint planning, and delivery timelines

Collaborate with marketing teams to optimize CDP campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition

Collaborate closely with marketing, analytics, and technology teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives

Monitor and analyze the performance of CDP activities and customer engagement metrics, providing insights and recommendations for continuous improvement

Work closely with technology teams to integrate and optimize CDP systems, ensuring seamless functionality and alignment with business needs

Qualification

Customer Data PlatformsSnowflake architectureCloud technologiesAgile methodologiesData managementVendor relationship managementCampaign optimizationData interpretationMulti-taskingProof of ConceptsTeam leadershipCommunication skills

Required

Bachelor's degree in computer and information science, data analytics, or an equivalent combination of education and experience

Proven experience in CDP or CRM management, with a focus on retail or e-commerce environments

Strong analytical and data interpretation skills

Ability to multi-task in a dynamic and fast-paced environment; comfortable with ambiguity and can quickly become knowledgeable in a range of solutions

Strong verbal and written communication skills

Experience managing and integrating technology solutions for Software as a Service (SaaS) platforms in an enterprise setting

Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: email service, loyalty, SMS, CRM and Analytics providers)

Proven track record of improving product and customer experience by working cross-functionally across business, technology, support, and/or creative teams

Understanding of how to conduct Proof of Concepts (POCs) with CDP platforms to design, validate, and understand enterprise-level solutions that align with business objectives and technology strategy

Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues

Preferred

Preferred experience/understanding in: Customer Data Models – Experience with Red Point Global, Epsilon, Clario, Snowflake or SFMC

Data Build Tools and Governance

Scientific Assessment Framework

Cloud Data Infrastructure (Azure, GCP, AWS)

Integration strategies and off-prem/cloud migration

Agile Software Development and JIRA Administration

Benefits

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.

Support for your individual development plus opportunities for career mobility within our family of brands.

A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.

Medical, dental, vision insurance & 401(K).

Employee Assistance Program (EAP).

Time off – paid time off & holidays.