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BENCHMADE · 1 day ago

Sales Enablement Manager

Oregon City, OR

Full-time

Hybrid

Senior Level

$120K/yr - $145K/yr

5+ years exp

BENCHMADE is a company that values continuous improvement and community. They are seeking a Sales Enablement Manager to be the primary contact for the field sales team, ensuring timely communication of promotions and maintaining accurate sales assets.

HuntingManufacturingSporting Goods

Responsibilities

Own the Weekly Sales Communication Cadence

Monday morning “Here’s What’s Running This Week” email + Slack blast (promotion calendar, new assets, price changes, launch updates)

Mid-week execution reminders (display compliance deadlines, photo submission cut-offs, etc.)

Run the Field Asset Library

Maintain always-current sell sheets, battle cards, planograms, sampling guides, launch decks, competitive swap sheets in the CRM or Sales Tool portal

Version control so reps never use an outdated file again

Field Questions Hotline

Own the field sales team communication channel and the enablement inbox

Goal: 95% of questions answered same day (most within an hour)

New Item & Launch Enablement

Build the 8–12-week pre-launch field playbook (sell story, incentives, assets, timeline)

Work closely with the GTM Manager to ensure assets are delivered on time

Host launch kick-off calls with field team and broker partners

Incentive & Spiff Program Administration

Publish clear rules of engagement for every launch spiff, volume accelerator, or display bounty (e.g., ENDVR activations)

Track attainment and publish leaderboards

Mobile Tool & Retailer Portal Support

First-line support for CRM mobile app, photo uploads, retailer portal passwords

Partner with the Sales Ops Manager or Sales Tech Stack TPM for deeper issues

Training & Onboarding

Run quarterly “Sales Programs 101” refresher calls

Create short Loom videos for new processes (e.g., “How to submit a display order”)

Operate the Promo Exception Process

First-line review of all off-calendar or out-of-guardrail requests

Route to Sales Mgmt/Finance for approval within 24–48 hours and communicate the outcome back to the rep

Other duties as assigned

Qualification

Sales Ops experienceTrade Marketing knowledgeCategory Management experienceCRM proficiencyExcel expertisePowerPoint expertiseSales Enablement PlatformsCommunication skillsProblem-solving skillsTeam collaborationAdaptability