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AMEX Healthcare · 1 day ago

Senior Analyst-Marketing Paid Media

New York, NY

Full-time

Hybrid

Mid, Senior Level

$78K/yr - $125K/yr

2+ years exp

American Express is a company with a long history of innovation and commitment to its customers. The Senior Analyst, Paid Media will manage and optimize the Paid Media program, focusing on digital channels to enhance prospect and customer acquisition for Small Business products.

Freight ServiceMedicalPharmaceuticalProcurement

No H1B

Responsibilities

Support paid media strategy and execution for Small Business Card and Non-Card products (Business Checking, Business Line of Credit) across digital channels including Display, Social, Audio and Video

Support the Paid Media manager with end-to-end strategy to define what winning looks like in the channel

Assess the current partner mix, optimization strategy and make recommendations to maximize performance

Accountable for consistently delivering performance against goals

Use data to analyze and assess creative, partner and product performance, identifying areas of optimization and opportunities for growth

Partner with agency team and internal analytics team to track campaign measurement and quantify the impact of paid media across the digital ecosystem

Be accountable for go-to-market execution including tagging, tracking, campaign infrastructure and audience data distribution

Support and develop relationships with media partners across existing and new channels, that align with specific campaign objectives

Qualification

Paid media strategyDigital marketingData analysisPartner managementCampaign measurementProactivityCuriosityLeadership skillsOrganizational skills

Required

+ 2+ years of relevant work experience in paid media strategy and execution, in either an agency or in-house paid media role

+ An understanding of paid media landscape, external digital partner management experience and ability to stay ahead of a constantly changing digital marketplace

+ Strong leadership and relationship skills across multiple cross-functional partners

+ Strong analytical skills and ability to isolate what matters and hone in on opportunity

+ Demonstrates strong proactivity and organizational skills to manage multiple priorities, anticipate challenges, and drive timely execution across teams

+ High curiosity with a desire to learn and be part of a fast-paced, dynamic team