Outova (Blackford Capital Company) · 2 weeks ago
Vice President Sales & Marketing
Texas, United States
Full-time
Hybrid
Director/Executive
10+ years expOutova, a leading company in outdoor living solutions, is looking for a sales-first Vice President of Sales & Marketing to develop and scale their revenue ecosystem. This executive will be responsible for owning the full revenue number and creating a data-driven growth engine across various sales channels.
Retail
Hiring Manager
Amanda Boehrig
Responsibilities
Own the full company revenue number across all channels
Design, build, and scale the end-to-end revenue funnel (first click → closed revenue)
Standardize go-to-market and sales motions across digital, retail, installer, wholesale, and trade channels
Build scalable growth playbooks and repeatable revenue systems that support predictable growth
Architect the operating model that aligns sales execution, marketing performance, and forecasting discipline
Establish Salesforce as the single source of truth for pipeline, forecasting, and performance reporting
Design and govern funnel stages across multiple sales motions
Define and enforce lead scoring, routing, and response SLAs
Implement a forecasting methodology with executive-level dashboard visibility
Run weekly pipeline, deal, and forecast reviews directly in Salesforce
Enforce CRM hygiene, adoption, and sales operating cadence across teams
Drive consistent 85–90%+ forecast accuracy
Direct and manage external agencies with full revenue accountability
Oversee PPC, SEO, CRO, email, paid social, and web conversion strategy
Monitor and optimize CAC, ROAS, pipeline contribution, and closed revenue impact
Maintain zero tolerance for vanity metrics
Rapidly shut down, reallocate, or scale spend based on proven ROI
Tie all brand and campaign decisions directly to conversion performance and revenue outcomes
Build and run the weekly, monthly, and quarterly revenue operating rhythm
Align marketing performance directly to sales pipeline requirements and forecast needs
Establish cross-channel attribution, measurement, and accountability
Drive a culture of execution, urgency, discipline, and revenue ownership across teams
Lead and scale the sales organization, including strategy, structure, hiring, enablement, and performance management
Establish clear sales motions, pipeline standards, and execution rigor
Own revenue targets and consistently deliver against them
Create a unified revenue culture across sales, marketing, and go-to-market teams
Drive shared language, metrics, and operating cadence across channels
Eliminate silos by enforcing accountability to shared outcomes, not functional activity
Model high standards of ownership, clarity, and execution
Own marketing performance outcomes including pipeline contribution, CAC, and ROI, in close partnership with internal marketing leadership
Align brand, demand generation, and sales execution into a single revenue narrative
Ensure marketing efforts directly support pipeline quality, velocity, and conversion
Qualification
Required
Personally owned $75M+ in annual revenue (preferred $150M+)
Delivered $25M–$50M+ in incremental revenue growth
Led multi-channel GTM strategies across eCommerce, consultative sales, and wholesale/retail
Managed $5M–$20M+ in paid media spend with direct ROI accountability
Built, rebuilt, or transformed Salesforce funnel and pipeline architecture
Designed funnel stage frameworks for multiple sales motions
Defined and implemented lead scoring, routing, and SLAs
Built executive dashboards used in weekly business reviews
Led pipeline, deal, and forecast reviews directly in Salesforce
Owned forecasting methodology and reporting cadences
Enforced CRM discipline and process adherence across sales teams
Consistently achieved 85–90%+ forecast accuracy
Able to present documented before-and-after metrics tied to revenue, pipeline, and conversion improvements
Makes spend decisions based on conversion and ROI, not vanity metrics
Can rapidly optimize or shut down underperforming marketing investments
Evaluates brand investment only when tied to measurable revenue impact
10+ years of progressive leadership in sales, revenue, or growth roles
Proven experience owning revenue outcomes at scale
Demonstrated success aligning sales and marketing into a single operating system
Experience building teams, processes, and metrics from the ground up
Benefits
Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off.
Company
Outova (Blackford Capital Company)
Outova is the ultimate destination for transforming outdoor spaces.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase