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INTEGRIS Health · 1 day ago

Marketing and Communications Specialist Digital Focus

Oklahoma City, OK

Full-time

Onsite

Mid Level

INTEGRIS Health is Oklahoma’s largest not-for-profit health system, and they are seeking a Marketing and Communications Specialist with a digital focus. This role involves developing and executing digital marketing campaigns to promote healthcare services and engage with stakeholders, while managing various digital channels and analyzing campaign performance.

Health CareHealth DiagnosticsHospitalPersonal Health

Responsibilities

Plan and execute digital marketing campaigns

Collaborate with marketing team members to develop and execute comprehensive digital marketing strategies aligned with business goals

Plan and execute online advertising campaigns, including pay-per-click (PPC) and display advertising

Develop and execute social media strategies across platforms to increase brand awareness and engagement

Create and curate engaging content, schedule posts, and monitor social media analytics

Plan and execute email marketing campaigns, including segmentation, content creation, and performance analysis

Contribute to content creation and distribution strategies to attract and engage target audiences

Collaborate with content creators to develop compelling and shareable digital content

Monitor and analyze digital marketing campaign performance using tools

Qualification

Digital MarketingSEOPPCSocial Media ManagementEmail MarketingContent Management SystemsMarketing Automation ToolsAnalytical SkillsCommunication SkillsInterpersonal SkillsCreative Thinking

Required

Bachelor's degree in Marketing, Digital Marketing or a related field

Proven experience as a Digital Marketing Specialist or in a similar role

In-depth knowledge of digital marketing channels, tools, and techniques

Proficiency in SEO, PPC, social media management, and email marketing

Strong analytical skills and experience with data-driven decision-making

Excellent communication and interpersonal skills

Creative thinking and the ability to generate innovative marketing ideas

Familiarity with content management systems (CMS) and marketing automation tools

Benefits

Front-loaded PTO

100% INTEGRIS Health paid short-term disability

Increased retirement match

Paid family leave

Company

INTEGRIS Health

Glassdoor3.4

INTEGRIS Health is the state’s largest Oklahoma-owned health system and one of the state’s largest private employers, with hospitals, rehabilitation centers, physician clinics, mental health facilities, fitness centers, independent living centers, home health agencies and urgent cares throughout much of the state.

Founded in 1983