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TMA Systems · 14 hours ago

Content Specialist

Full-time

Onsite

Entry, Mid Level

2+ years exp

TMA Systems is looking for a versatile and driven Content Specialist to join their marketing team. This role focuses on creating engaging content across multiple channels, collaborating with cross-functional teams, and optimizing content for performance.

ComputerSoftware

Responsibilities

Write short-form content including marketing emails, ad copy, and landing page headlines

Develop long-form content including blogs, whitepapers, case studies, and guides

Draft copy for sales enablement assets (one-pagers, pitch decks, scripts)

Conduct research on industry trends, competitor messaging, and client pain points to inform content

Translate technical or product-heavy topics into clear, compelling copy for business audiences

Build content in platforms like HubSpot (emails, landing pages, nurture campaigns)

Assist with creating or editing PowerPoint decks for webinars, sales, and events

Partner with designers, videographers, or use templates/tools (Canva, Adobe Express, Figma, or PPT) to produce simple graphics, social images, and charts

Optimize content for SEO and conversion best practices

Collaborate with RevOps and Growth teams to measure performance and recommend improvements

Support campaign launches by coordinating content deliverables across channels with growth and product teams (email, social, blog, web)

Help maintain brand voice and messaging consistency across all content

Maintain content calendars and ensure assets are updated in repositories

Repurpose content for multiple formats (e.g., turn a webinar into a blog or email sequence)

Qualification

B2B marketing experienceContent writingSEO optimizationHubSpotMicrosoft OfficeContent management platformsBasic design toolsProject managementWriting skillsCollaboration