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WLEX-TV · 1 week ago

Account Executive, WLEX

Lexington, KY

Full-time

Onsite

Entry, Mid Level

2+ years exp

WLEX-TV is a leading media company seeking an experienced Sales Account Executive to join their team. The role involves selling advertising solutions to local and regional businesses while developing new television and digital business opportunities.

BroadcastingNewsPublishing

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agencies

Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide returns on their investment

In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available

Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present, and close sales to develop and maintain new business from traditional and non-traditional advertisers

Use rating data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies to maximize revenue, as well as develop custom solutions for new advertisers

Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals

Perform client services, including but not limited to media avail negotiations, presentation preparation, delivery and execution, copywriting, credit applications, and collection of revenue due

Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring, and achieving key performance indicators and expected activity levels

Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

Build and maintain strong client relationships, which may include entertaining prospective and existing clients

Perform routine administrative functions of a media salesperson, including make-good resolution, continuous update of CRM system with activity, account information, and pending revenue, and communication with sales leadership regarding the status of accounts

Perform other duties as assigned

Qualification

Sales Account ManagementDigital Marketing SolutionsCustomer Relationship ManagementBroadcast RatingsData AnalysisPresentation SkillsMicrosoft OfficeGoogle OfficeTeam CollaborationCreative Thinking