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Mayo Clinic · 2 days ago

Sr. Digital Content Strategist

United States

Full-time

Remote

Mid, Senior Level

$105K/yr - $147K/yr

7+ years exp

Mayo Clinic is a leading healthcare organization, and they are seeking a Senior Digital Content Strategist to guide content solutions for stakeholders and partners. The role focuses on transforming complex information into actionable digital content and involves leading projects, analyzing user intelligence, and developing training materials to meet business objectives.

BiotechnologyHealth CareHospitalMedicalWellness

No H1B

Responsibilities

Understands and guides content solutions prioritized by Mayo Clinic stakeholders and MCP partners, with a primary focus on transforming complex, ambiguous, and emerging clinical, technical, and operational training into clear, actionable digital artifacts for end users

Leads innovative projects or agile teams for the development of products and services where delivery of content is core functionality, particularly training and enablement assets designed to support adoption and performance often serving as the initial executor when requirements and standards are not yet defined

Works as part of a team to analyze and apply available user and business intelligence to effectively define digital solutions that meet institutional and business goals and partner with subject matter experts to distill novel or highly technical information into user-centered training materials

Establishing exemplary artifacts that inform future scalable development

Plans for end-to-end life cycle of evidence-based health education content in text, voice and multimedia formats delivered through digital channels to meet business objectives by empowering target audiences to take action with emphasis on first-of-its-kind or high-complexity content

Develops and documents data-driven content strategy plans/recommendations to help drive efficient content development and stakeholder consensus that support efficient development of scalable training artifacts and consistent end-user experiences

Performs research and experiments with new platforms and new content types, and through a strong understanding of practice, patient and consumer needs, works to improve the user experience, with an emphasis on clarity, usability, and learning effectiveness for end users, particularly where standard approaches are insufficient

Provides direction and input to internal and external digital content creators, guiding the development of training artifacts and ensuring alignment with content standards and end-user needs, and enabling other team members to apply established approaches once complexity has been resolved

May provide direct supervision

Serves as a mentor to colleagues, sharing expertise in translating complex material into effective training and enablement content

Performs other duties as needed

Qualification

Content strategyUser experience designProject managementHealth information expertiseAgile content developmentContent modelingAnalytical skillsProblem-solving skillsInterpersonal skillsPresentation skillsWritten communication

Required

Bachelor's degree in journalism, communications, human-computer interaction design or related field

Seven years of experience developing multimodal health information for innovative digital solutions that demonstrate leadership, initiative, and use of content strategy to inform content development and delivery

Background in health- or science-related information or subject matter expertise in health and wellness

Strong analytical, problem-solving and ideation skills

Familiarity with principles of user experience design and ability to help guide user experience content standards and development

Proven track record for making strategic and deadline-driven digital content decisions and creating content solutions that meet business goals and user needs

Experience in project management and experience working in an agile content development environment

Demonstrated ability to manage people, process and projects

Experience in plain language and inclusive language

Excellent interpersonal skills to include presentation, team facilitation and written communications

Ability to work independently and manage a varied workload and multiple priorities

Preferred

Knowledge or experience with content modeling, content auditing, and structuring content for omni-channel delivery (e.g., web, social, mobile, print, voice, commercial syndication, electronic health record)

Experience with authoring tools and technologies in a structured authoring environment, content delivery practices, content metadata, and content translations