Marsh · 10 hours ago
Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - NY/Boston
New York, NY
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $170K/yr
7+ years expOliver Wyman is a global leader in management consulting, and they are seeking a Senior Marketing Manager for their Banking & Financial Services practice. This role involves leading marketing strategy and activations, managing campaigns, mentoring junior marketers, and ensuring operational delivery to achieve measurable impact.
ConsultingInsuranceRisk Management
Responsibilities
Help shape and lead the strategy and execution of practice-wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns
Translate practice priorities into channel-specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement
Contribute to the amplification of signature practice capabilities and flagship offerings
Track performance metrics and provide concise updates and recommendations to the Director, CMO, and senior stakeholders
Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions
Partner with Marketing Operations on governance, tool adoption (e.g., Monday.com), and shared processes to improve efficiency and visibility
Identify and apply AI-driven tools and methods to improve productivity and creative impact
Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities
Prepare leadership-level presentations and materials for cross-functional meetings
Manage day-to-day planning, coordination, and execution of flagship initiatives; own budget/ vendor scopes and quality control
Coach and mentor junior marketing staff (e.g., Marketing Managers/Coordinators), providing clear guidance and development feedback
Act as the Director’s deputy: lead senior stakeholder meetings, present to practice leadership, and oversee multiple workstreams with minimal oversight
Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
7–10+ years in B2B marketing/communications, ideally with banking or financial services sector experience
Demonstrated ability to operationalize brand and go-to-market strategy into actionable plans and repeatable processes
Strong project and campaign management skills, with experience across digital, events, content, and PR
Proven stakeholder management and executive presence; experience working with senior partners and practice leaders
Demonstrated leadership in mentoring junior staff and leading cross-functional teams
Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights to senior stakeholders
Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, and project tools (e.g., Monday.com)
Willingness to travel, as required
Strategic mindset: Crafts clear strategies that drive differentiation and pipeline
Execution bias: Delivers high-quality campaigns on time and budget
Influencing & communication: Confidently presents to partners and secures buy-in
Coaching & delegation: Builds team capability and maintains accountability
Cross-functional collaboration: Aligns matrixed stakeholders and regional teams
Preferred
Advanced degree or certificates in marketing/analytics a plus
Prior consulting or professional-services marketing experience preferred
Interest/experience in AI-enabled marketing tools is desirable
Benefits
Health and welfare benefits
Tuition assistance
401K savings and other retirement programs
Employee assistance programs
Company
Marsh
Marsh provides insurance brokering and risk management services for enterprises.
10001+ employees
H1B Sponsorship
Marsh has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (30)
2023 (39)
2022 (70)
2021 (34)
2020 (38)
Funding
Current Stage
Late StageTotal Funding
$0.21M2022-07-01Series Unknown· $0.21M
Leadership Team
L
Levee Brooks
Chief Operating Officer, North America
David Liston
US and Canada Chief Commercial Officer
Recent News
Insurance News in the United States
2025-12-13
2025-12-06
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