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Paradigm Life · 6 days ago

Content Marketing Specialist

Utah, United States

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Paradigm Life is a growing company focused on transforming long-form ideas and video content into engaging multi-channel assets. The Content Marketing Specialist will be responsible for executing content strategies, improving channel performance, and maintaining a structured content library to enhance brand authority and audience engagement.

BankingInformation Technology

Responsibilities

Translate strategy into daily publishing across social, email, and digital channels

Move content from idea → draft → polished asset independently, without micromanagement

Turn long-form content (videos, webinars, interviews, articles) into short-form clips, carousels, graphics, and micro-stories

Use AI-assisted clipping, transcription, and drafting to accelerate production

Maintain a structured asset library that improves speed and consistency

Collaborate with marketing leadership, design, and internal experts to plan content flows and campaign themes

Ensure all AI-assisted content is reviewed, accurate, and on-brand

You own planning, scheduling, publishing, and optimization across Facebook, Instagram, and YouTube

Writing platform-specific captions, hooks, scripts

Editing short-form video clips (cutting, formatting, overlays, captions)

Creating simple graphics in Canva

Monitoring comments and supporting community engagement

Tracking performance and reporting insights

Build and send newsletters and lifecycle emails using existing templates

Manage segmentation, tagging, CTAs, and content updates

Adjust basic workflows and automation logic

Perform thorough QA before each send

Use AI tools for subject line options, draft refinement, and content personalization

Generate first-pass captions, summaries, headlines, and scripts

Leverage AI-powered video tools for clipping, transcription, or rough cuts

Maintain a simple internal AI-use log for compliance and brand governance (tool used, prompt type, human edits)

Ensure content execution across platforms aligns with larger marketing initiatives

Help create unified message flows when campaigns span multiple channels

Qualification

AI tools proficiencyContent production experienceSocial media managementVideo editing skillsHubSpot experienceWriting skillsOrganizational skillsGraphic design (Canva)Analytics interestVideo shoot planning