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Heilind Electronics · 1 day ago

Marketing Data Analytics Intern

Plano, TX

Internship

Onsite

Intern

Heilind Electronics is a company focused on improving supplier co-op reporting and ROI analysis through data analytics. The Marketing Data Analytics Intern will assist the marketing team by collecting, cleaning, and interpreting marketing performance data, while leveraging BI platforms to support data-driven decision making.

Electronics

Work & Life Balance

No H1B

U.S. Citizen Only

Responsibilities

Collect, clean, and organize marketing data from multiple sources (Adriel, HubSpot, Google Ads, supplier reports, social media dashboards, and CRM exports)

Maintain consistency and accuracy across data sets from Heilind, ICC, and DB Roberts

Support integration of new campaign data feeds into Adriel and assist in QA testing of dashboards

Ensure all marketing performance data is properly tagged, categorized, and aligned to co-op funding guidelines

Assist in building and maintaining Adriel dashboards for campaign performance, supplier spend, digital effectiveness, and ROI metrics

Help define KPIs and ensure they reflect accurate metrics across global marketing activities

Provide weekly and monthly summary visualizations for leadership and supplier reviews

Support preparation of supplier marketing reports, aligning data with co-op reimbursement requirements

Track and compare supplier-funded marketing activity versus ROI benchmarks

Prepare presentation-ready insights for supplier QBRs (Quarterly Business Reviews)

Identify trends and anomalies in campaign performance data that may indicate optimization opportunities

Analyze campaign performance to identify top-performing content, channels, and geographies

Present findings to marketing management with recommendations for improving efficiency and supplier ROI

Work closely with digital marketing and supplier marketing teams to ensure reporting accuracy

Support data requests from sales branches or regional marketing teams for specific supplier programs

Partner with IT and BI support teams to troubleshoot data connectivity or platform issues

Qualification

Data AnalyticsExcel/Google SheetsDigital Marketing MetricsData ManagementAnalytical ThinkingProblem-SolvingAttention to DetailCommunication Skills

Required

Pursuing a bachelor's degree in data MIS, Data Analytics, Business Intelligence, or related field

Strong proficiency in Excel/Google Sheets

Basic understanding of digital marketing metrics (CTR, CPC, conversion rate, ROAS)

Comfortable working with structured data sets and large spreadsheets

Strong analytical thinking, problem-solving ability, and attention to detail

Excellent written and verbal communication skills

To perform the position, you must be a U.S. Person as defined by ITAR. ITAR defines a US Person as a US Citizen, US Permanent Resident (I.e., 'Green Card Holder'), Political Asylee, or Refugee