Digital Marketing Specialist jobs in United States
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Southern Utah University · 1 day ago

Digital Marketing Specialist

positionCedar City, UT
timeFull-time
remoteHybrid
seniorityNew Grad, Entry Level
money$18/hr - $20/hr

Southern Utah University is seeking a Digital Marketing Specialist to join their Graduate & Online Marketing team. The role focuses on ensuring project timelines are met and creating compelling copy for various marketing channels to enhance student enrollment.

EducationHigher EducationUniversities
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Culture & ValuesbadNo H1Bnote

Responsibilities

Draft, edit, and proofread high-impact copy for "outbound" and "inbound" channels, including departmental CRM email drip campaigns, SMS nurtures, landing page content, inbound, and promotional brochures
Architect inbound strategies that drive organic web traffic
Research and help apply best practices for digital marketing; analyze keyword performance and competitor strategies; interpret data from paid and organic campaigns to recommend technical or content pivots
Contribute creative and technical ideas for social media and departmental objectives, ranging from initial lead generation to student retention initiatives
Other duties as assigned

Qualification

SEO strategiesCopywritingMarket researchData interpretationCreative problem-solving

Required

Excellent writing, editing, and storytelling skills with the ability to adapt tone for various audiences (academic, professional, etc.)
A working knowledge of SEO/GEO/AEO strategies and how they impact website traffic
Working knowledge of market research
Ability to interpret data and determine actionable next steps for marketing improvement

Preferred

Bachelor's degree in Marketing, Communications, English, or a related field
Experience in Higher Education marketing or recruitment
Creative problem-solving skills and the ability to research complex audience segments

Company

Southern Utah University

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Southern Utah University is a school in Cedar City.
dateFounded in 1897
location
Cedar City, Utah, USA
people-size1001-5000 employees
web-link
http://www.suu.edu/

Funding

Current Stage
Late Stage
Total Funding
$0.26M
Key Investors
US Department of Commerce, Economic Development AdministationNational Endowment for the Humanities (NEH)
2023-09-28Grant· $0.2M
2023-01-10Grant· $0.06M

Leadership Team

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Mary Pearson
Chief Financial Officer
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Marie Tuite
Deputy Director for External Relations/COO
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Recent News

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