Plymouth Rock Assurance · 1 day ago
Senior SEO/AI Specialist
Woodbridge, NJ
Full-time
Onsite
Senior Level
$87K/yr - $116K/yr
5+ years expPlymouth Rock Assurance is a reputable insurance company managing over $2 billion in personal and commercial auto and homeowner’s insurance. They are seeking a Senior SEO/AI Specialist to lead the strategy and optimization of search performance across traditional SEO and AI-driven channels, ensuring content is discoverable and authoritative. This role involves analyzing search behavior, managing SEO initiatives, and collaborating with various teams to enhance digital performance.
Auto InsuranceFinancial ServicesInsurance
Responsibilities
Lead enterprise-wide SEO and AI discoverability strategies
Analyze behavior across SERPs, AI Overviews, SGE, ChatGPT Search, Perplexity, and other generative AI platforms
Identify high-impact opportunities to improve visibility, authority, and content relevance
Build and manage an integrated roadmap spanning technical SEO, content, structured data, and AI readiness
Monitor algorithm and AI model updates and adjust strategy accordingly
Recommend improvements to enhance content clarity, authority, metadata, and alignment with user intent
Partner with content teams on page structure, semantic keywords, entity coverage, and FAQs
Ensure content is structured and formatted for reuse in generative AI systems and accurate LLM interpretation
Conduct technical audits to identify crawl, indexing, rendering, and Core Web Vitals issues
Collaborate with engineering and platform teams to implement fixes
Optimize site architecture, navigation, URL structure, and internal linking
Ensure mobile-first, accessible, secure, and SEO-compliant digital experiences
Lead schema and structured data strategy across products, support, FAQs, and articles
Test, validate, and monitor structured data performance
Partner with product and engineering teams to integrate structured content models into CMS templates
Monitor competitor performance across organic and AI-driven search
Identify strengths, gaps, and opportunities for differentiation
Deliver actionable insights to support strategic decision-making
Build dashboards and reporting frameworks to track SEO, AI visibility, and performance trends
Analyze impressions, rankings, engagement, citations, and AI Overview presence
Measure the ROI and impact of SEO and AI initiatives and guide prioritization
Develop and enforce SEO and AI visibility guidelines, standards, and best practices
Serve as the subject-matter expert and educate teams on evolving SEO and AI trends
Support content governance, compliance alignment, and digital quality control
Influence stakeholders through clear, data-backed recommendations
Qualification
Required
5-7 years hands-on SEO experience with enterprise websites
Expertise optimizing for traditional SEO and AI-driven search (AI Overviews, SGE, ChatGPT, LLMs)
Experience with platforms such as Google Search Console, WordPress or enterprise CMS, GA4, Heap, or similar analytics tools
Strong technical SEO knowledge: crawlability, indexing, site architecture, Core Web Vitals, on-page optimization, structured data/schema
Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, SimilarWeb)
Understanding of how website development (HTML/CSS/JavaScript) and content experiences influence SERP and AI visibility
Experience with structured content models and entity-based SEO
Background in regulated or compliance-driven industries
Basic HTML, CSS, JavaScript, and CMS template knowledge
Familiarity with CRO, A/B testing, and experimentation frameworks
Knowledge of accessibility (WCAG) and UX best practices
Experience supporting enterprise SEO and digital governance frameworks
Strong analytical skills and the ability to translate data into actionable insights
Excellent verbal and written communication for both technical and non-technical audiences
Ability to manage multiple priorities in a fast-paced, matrixed environment
High attention to detail, accuracy, and governance
Strong cross-functional collaboration, influence, and stakeholder management
Forward-thinking mindset with a passion for emerging AI and search technologies
Ability to drive change, influence adoption of new practices, and challenge legacy approaches
Curiosity-driven problem solver who tests hypotheses and identifies innovative opportunities
Comfortable navigating ambiguity and rapidly evolving digital environments
Commitment to continuous learning and staying ahead of SEO and AI developments
Benefits
4 weeks accrued paid time off + 9 paid national holidays per year
Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
Annual 401(k) Employer Contribution
Free onsite gym and health center at our Woodbridge Location
Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
Robust health and wellness program and fitness reimbursements
Various Paid Family leave options including Paid Parental Leave
Tuition Reimbursement
Company
Plymouth Rock Assurance
If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities.
1001-5000 employees
H1B Sponsorship
Plymouth Rock Assurance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (12)
2023 (6)
2022 (7)
2021 (5)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Bill Martin
President and CEO of Home Assurance
Max Malaret
Vice President of Claims - Independent Agency Auto Group
Recent News
Plymouth Rock
2025-10-14
2025-08-13
Company data provided by crunchbase