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BuildingLink · 1 week ago

Marketing Specialist - East Coast

United States

Full-time

Remote

Mid Level

$80K/yr - $85K/yr

3+ years exp

BuildingLink is seeking a highly organized and detail-oriented Marketing Specialist to support their marketing initiatives. The role focuses on maximizing revenue-impacting campaigns through SEO and AI search efforts, content development, and cross-functional marketing coordination.

Information TechnologyInternetProperty ManagementReal EstateSaaSSoftware

Hiring Manager

Kaitria E. Resetar, SHRM-SCP

Responsibilities

Support SEO and AI visibility efforts by contributing research, coordination, and preparation work such as keyword and topic research inputs, content briefs, metadata recommendations, internal linking documentation, and performance reporting—executed within HubSpot, including Content Hub and website tools

Apply AI, LLM, and AI-driven search tools to improve marketing research, content preparation, reporting, and operational efficiency, including the use of HubSpot AI features across Content Hub, Marketing Hub, and reporting tools. Stay current on AI search trends and competitor analysis

Contribute to marketing content across multiple channels, including blogs, email, social media, and digital assets, created, managed, and optimized within HubSpot Content Hub. Conduct AI-informed topic research and ideation aligned to buyer intent, industry trends, and answer-focused content needs, ensuring content is structured appropriately for HubSpot-hosted web pages and assets

Coordinate social, community, and third-party platform activity using HubSpot Marketing Hub and Social tools where applicable. Track engagement, visibility, and reviews across channels that influence trust

Collect data and assist in tracking KPIs for campaigns, digital initiatives, and projects using HubSpot and Google analytics and dashboards. Monitor industry trends, competitor activity, and emerging marketing opportunities, and surface insights through HubSpot reporting and documentation

Coordinate marketing initiatives across Sales, Product, Events, Customer Experience, and Leadership teams. Manage project timelines, deliverables, and dependencies to ensure smooth collaboration and keep revenue-impacting initiatives moving forward efficiently

Support the implementation of marketing campaigns across email, social media, digital ads, and content distributing. Track progress, deadlines, deliverables, and launch readiness to ensure campaigns are delivered accurately and on schedule within HubSpot

Execute HubSpot operational tasks including data hygiene, workflow maintenance, lifecycle tracking, and dashboard creation and updates across Marketing Hub, Content Hub, and CRM. Implement reporting changes required to reflect AI-driven discovery, branded demand, direct traffic, engagement, lead generation, and conversions that result in revenue

Identify inefficiencies in workflows within HubSpot, assist in implementing repeatable processes, and manage project tasks to keep marketing operations running efficiently. Maintain the marketing library by organizing and updating all marketing assets, templates, and collateral to ensure easy accessibility and brand consistency