insightsoftware · 1 day ago
Revenue Operations Analyst - Marketing
United States
Full-time
Remote
Entry, Mid Level
2+ years expinsightsoftware is a global provider of reporting, analytics, and performance management solutions. The Marketing Operations Analyst will transform marketing data into actionable insights to drive pipeline growth and revenue impact, building reporting infrastructure and ensuring data quality across the marketing tech stack.
AccountingAnalyticsBusiness IntelligenceConsultingFinancial ServicesSoftware
Responsibilities
Build and maintain marketing analytics infrastructure that enables data-driven decision making across demand generation, content, and growth initiatives. You'll own the reporting layer that connects marketing activities to revenue outcomes, working directly in tools like Salesforce, Pardot, and analytics tools to surface insights where marketers work
Create actionable dashboards and reports that answer critical questions: Which campaigns drive qualified pipeline? How do different channels perform across the funnel? Where should we invest next quarter? You'll translate complex data into clear stories that influence marketing strategy and budget allocation
Partner with marketing leaders to understand their goals and translate them into measurable frameworks. You'll establish KPIs, build tracking mechanisms, and create regular reporting rhythms that keep teams focused on what matters. When campaigns launch, you'll measure performance and provide rapid insights that enable in-flight optimization
Ensure marketing data quality and governance across systems. You'll audit data flows between Pardot and Salesforce, identify gaps in tracking, and work with our GTM Systems Analyst and engineering partners to improve data capture and integration between platforms
Conduct ad-hoc analyses that uncover opportunities and solve problems. Whether it's cohort analysis on lead conversion, attribution modeling, or competitive intelligence, you'll dig into data to answer strategic questions and support critical business decisions
Qualification
Required
Strong analytical foundation with 2-4 years of experience in marketing analytics, operations, or business intelligence
Proficiency with Salesforce and Pardot reporting capabilities
SQL skills and comfort with data analysis tools
Marketing acumen and curiosity about how marketing drives growth
Communication skills that make data accessible
Self-direction and problem-solving orientation
Preferred
Pardot certification or deep expertise with Pardot reporting and engagement studio
Experience with attribution modeling or marketing mix analysis
Familiarity with data visualization tools (Power BI)
Python or R for statistical analysis
Understanding of ABM or account-based marketing workflows in Pardot
Experience in B2B SaaS environment
Company
insightsoftware
insightsoftware is the most comprehensive provider of solutions for the Office of the CFO.
1001-5000 employees
H1B Sponsorship
insightsoftware has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (3)
2022 (4)
Funding
Current Stage
Late StageTotal Funding
$1BKey Investors
Hg
2021-07-13Private Equity· $1B
2019-08-15Private Equity
2018-06-14Acquired
Leadership Team
Bernie Emsley
Chief Technology Officer
Meg Christman
Executive Vice President Delivery Services
Recent News
Business Wire
2025-12-09
Company data provided by crunchbase