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City Lifestyle · 18 hours ago

Performance Marketing Coordinator

United States

Full-time

Remote

Senior Level

5+ years exp

City Lifestyle is a dynamic company focused on driving digital growth through engaging content. They are seeking a Performance Marketing Coordinator to lead social media management, paid campaigns, and email/sms campaigns to build brand awareness and drive engagement across channels.

LifestylePublishing

Hiring Manager

Mallory Swatzell

Responsibilities

Schedule and manage engaging content from the creative team across social media platforms (e.g., Meta, YouTube, TikTok, LinkedIn)

Monitor activity, respond to comments and messages, and foster strong online community engagement

Collaborate with internal teams to create compelling visual assets (graphics, videos, etc.) that align with brand messaging

Assist in developing and refining social media strategies to drive awareness, engagement, and lead generation

Lead influencer outreach, collaboration, and management as part of the overall marketing strategy

Plan, execute, and optimize paid digital campaigns across platforms including Meta (Facebook/Instagram), Google, YouTube, TikTok, LinkedIn, and Microsoft Ads

Manage campaign setup, audience targeting, creative testing, budgeting, and pacing to maximize performance against awareness, engagement, and lead generation goals

Collaborate with creative and content teams to develop high-performing ad creative, including copy, visuals, and video assets

Monitor daily performance metrics (CTR, CPC, CPA, ROAS, conversions) and proactively implement optimizations to improve efficiency and scale results

Plan and execute email marketing campaigns from the creative team; including newsletters, promotions, recruitment initiatives, and automated sales sequences

Develop targeted email campaigns for both corporate initiatives (e.g., franchisee recruitment) and local-level marketing efforts that franchisees can use to generate leads and nurture client relationships

Segment audiences, craft compelling copy, and optimize campaigns for engagement, conversion, and deliverability

Analyze campaign performance (open rates, CTR, conversions) and implement data-driven improvements

Maintain consistent brand voice and visual identity across all digital touchpoints

Manage and maintain editorial calendars for email and social media campaigns to ensure timely execution

Work closely with cross-functional teams to align digital marketing efforts with broader business goals

Qualification

Email marketingSocial media managementPaid media campaignsData analysisGraphic design toolsWriting skillsOrganizational skillsCreative mindset

Required

5 years of experience in email marketing and social media management

Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) and paid media platforms (e.g. Meta, Google, TikTok, Microsoft, etc.)

Strong writing, editing, and communication skills

Ability to analyze data and derive actionable insights to optimize campaigns

Knowledge of social media trends, best practices, and platform algorithms

Strong organizational skills with the ability to manage multiple projects and deadlines

Creative mindset with attention to detail and brand consistency

The desire to work in a fast paced environment

Ability to adapt to growth within our rapidly expanding company. Self-induced initiative is greatly desired

Strong organizational and time-management skills

Open to constructive criticism