Volkswagen of America, Inc · 11 hours ago
Senior Marketing Manager (Autonomous Vehicles)
Belmont, CA
Full-time
Hybrid
Senior Level
$155K/yr - $175K/yr
7+ years expVolkswagen of America, Inc. is focused on developing fully autonomous mobility and transportation services. The Senior Marketing Manager will lead marketing efforts in North America, ensuring brand consistency while managing creative assets and campaigns to promote autonomous mobility solutions.
AutomotiveCommercialManufacturing
Hiring Manager
Coleen Kane, CDR
Responsibilities
Develop and execute localized marketing brand strategies for the U.S. market, including new market launches and brand-building efforts
Ensure brand consistency with global positioning while adapting to regional market and regulatory dynamics
Provide market insights, competitive intelligence, and customer feedback into the global brand strategy
Act as brand guardian for all U.S. touchpoints i.e. sales, product, operations, public/gov’t affairs, comms, digital, fleet branding, events, and partner activations
Manage creative assets and marketing deliverables, both in-house and partner developed
Develop and implement governance process to facilitate and steer stakeholder management across various initiatives
Drive integrated brand marketing campaigns across paid, owned, and earned channels to raise awareness, credibility, and trust in autonomous mobility
Collaborate with HQ and agencies to maintain high brand marketing and creative standards
Monitor performance metrics and optimize campaigns for impact and efficiency
Ensure brand consistency across all touchpoints, including co-branded campaigns with strategic partners, aligning messaging & campaign timing
Represent the company at industry conferences, city showcases, and mobility events
Develop content highlighting our technology leadership, sustainability commitments, and mobility vision
Partner with US Sales, Business Development, and deployment teams to design and deliver GTM product marketing strategies
Develop sales enablement materials, customer case studies, and localized product messaging to support B2B/B2G engagements (cities, regulators, fleet operators, and mobility platforms)
Track and report on campaign ROI, sales pipeline contribution, and brand KPIs
Build and execute joint marketing programs with strategic partners
Manage co-branded campaigns, pilot announcements, and ecosystem events that amplify partnerships and drive adoption
Negotiate and manage partner marketing budgets and activation plans
Qualification
Required
7+ years of progressive experience in marketing, product marketing, or brand management, ideally in mobility, automotive, transportation, technology, or SaaS ecosystems
Bachelor's Degree
MBA, Master's degree or advanced certifications in brand management, digital marketing, or product marketing
Ability to align marketing to business goals such as pipeline, brand equity, market share. Comfort with KPI/metrics. Competitor & market intelligence gathering
Exceptional writing in messaging frameworks. Visual literacy in guiding design agencies and reviewing creative. Executive presence for board updates and building C-suite narratives
Leading multiple cross-functional initiatives across product, sales, BD, global HQ simultaneously to deliver target outcomes. Balancing global vs. local market needs and providing vendor/agency oversight
Ability to build strong cross-functional relationships and work effectively within a collaborative, team-based environment to achieve business goals
Proficiency in CRM and marketing automation, analytics, and comfort with SEO, SEM, social platforms, and digital content
Adaptability in balancing strategic vs. tactical execution. Diplomacy in managing brand governance & partner campaigns. Curiosity in learning new tech, especially in autonomy/AI. Resilience and capable of successfully operating in fast-paced and dynamic environments
Proven ability to develop and execute integrated marketing strategies across brand, product, partner, comms. Experience localizing global brand strategies for regional markets
Proven track record of leading B2B and B2G marketing strategies with measurable impact on sales pipeline and brand equity
Deep understanding of brand positioning, guidelines, and governance, ensuring consistent voice across all touchpoints
Experience working with agencies/vendors (creative, PR, events, digital)
Strong knowledge & understanding of U.S. market dynamics and public/private partnerships
Ability to manage multi-stakeholder campaigns and partner relationships (e.g. cities, regulators, partners, operators) under tight deadlines
Excellent written and verbal communication skills; ability to craft C-level, regulators, and media narratives and execute tactical campaigns
Passion for autonomous technology, urban mobility, and future transportation
Preferred
Experience marketing to mobility and autonomous driving industry (e.g. cities, transit authorities, fleet operators, business partners)
Familiarity with autonomous driving technology, sensor/AI systems, or fleet deployment models
Ability to translate technical complexity into compelling, human narratives
Prior experience collaborating with European or multinational teams. German language speaking proficiency is a plus
Experience organizing pilot launches, city showcases, or industry events
Skilled in campaign performance measurement, ROI tracking, marketing analytics
Experience with B2B2C marketing brand strategies and launching new products
Benefits
Eligibility for annual performance bonus
Healthcare benefits
401(k), with company match
Defined contribution retirement program.
Tuition reimbursement
Company lease car program
Paid time off
Company
Volkswagen of America, Inc
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Reston, Virginia.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Khayan
Chief Of Staff to the CFO
Cameron Batten
Senior Vice President, Chief Communications Officer
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