Aptean · 5 days ago
Product Marketing Manager, Content
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
5+ years expAptean is transforming the way global businesses manage their transportation, logistics, and supply chain operations. They are seeking a Product Marketing Manager who will create and deliver compelling content strategies that communicate product value and customer benefits across various mediums.
Developer PlatformEnterprise Resource Planning (ERP)Enterprise SoftwareSoftware
Responsibilities
Craft benefit‑led messaging across formats: campaigns, social posts, blog articles, landing pages, case studies, pitch decks, video scripts, one‑pagers, and more
Refine and evolve Aptean’s tone and voice to engage diverse B2B audiences through consistent storytelling
Maintain a centralized, searchable repository of current assets with clear version control
Capture and synthesize customer anecdotes and market insights to inform GTM decisions, product prioritization, and value propositions
Partner with Account Management, Product, Creative, Central Marketing, and Growth/Field teams to maintain consistent messaging and uphold brand standards
Lead a streamlined content review process, engaging Legal and Corporate/Global Comms to meet compliance and regulatory requirements
Manage multiple high‑impact content initiatives simultaneously—meeting deadlines, ensuring quality, and adapting to shifting priorities
Own the content calendar, production roadmap, and delivery workflows; keep stakeholders aligned and informed
Establish and run a clear content intake process for PMMs and key stakeholders to enable timely creation
Qualification
Required
Excellent writer with the proven ability to create benefits and value driven messages
Adept at using generative AI tools and agents to accelerate meaningful content production
Strategic content professional who blends creativity with structure; storyteller with a product marketing mindset
Comfortable balancing brand integrity, compliance, and business goals
Curious, collaborative, and passionate about scaling best‑in‑class content for external audiences and internal teams
Strong cross‑functional collaboration skills with a track record of success in fast‑paced environments
Innovative thinker who embraces continuous improvement and experimentation
Own content planning and delivery for product marketing—from acquisition campaigns and landing pages to case studies, pitch decks, video scripts, and one‑pagers
Work with the Product Marketing Team to evolve our tone of voice, streamline intake and review workflows, and maintain a searchable repository so teams can quickly access the latest approved materials
Collaborate closely with Product, Creative, Central Marketing, and field teams to bring differentiated narratives to market
Craft benefit‑led messaging across formats: campaigns, social posts, blog articles, landing pages, case studies, pitch decks, video scripts, one‑pagers, and more
Refine and evolve Aptean's tone and voice to engage diverse B2B audiences through consistent storytelling
Maintain a centralized, searchable repository of current assets with clear version control
Capture and synthesize customer anecdotes and market insights to inform GTM decisions, product prioritization, and value propositions
Partner with Account Management, Product, Creative, Central Marketing, and Growth/Field teams to maintain consistent messaging and uphold brand standards
Lead a streamlined content review process, engaging Legal and Corporate/Global Comms to meet compliance and regulatory requirements
Manage multiple high‑impact content initiatives simultaneously—meeting deadlines, ensuring quality, and adapting to shifting priorities
Own the content calendar, production roadmap, and delivery workflows; keep stakeholders aligned and informed
Establish and run a clear content intake process for PMMs and key stakeholders to enable timely creation
Preferred
Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience with AI, ERP or Supply Chain preferred
5+ years in content management or product marketing content; experience in international/matrix organizations preferred
Exceptional writing, editing, and storytelling; adept at tailoring for diverse audiences
Demonstrated expertise in multi‑channel content development for product marketing and sales enablement
B2B (or B2B2C) industry experience
Strong organizational skills; experienced managing multiple projects concurrently
Proven success collaborating across functions in a global, deadline‑driven environment
Creative, strategic mindset with a passion for innovation in content marketing; comfortable using insights to guide decisions
Benefits
Competitive compensation package
Opportunity to shape the future of a high-impact AI-first platform
Collaborative, innovative, and inclusive company culture
Flexible working arrangements and professional growth opportunities
Company
Aptean
Aptean provides enterprise software solutions to the process manufacturing, distribution, and financial services industries.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.16BKey Investors
Clearlake Capital GroupCharlesbank Capital PartnersThoma Bravo
2024-07-01Private Equity
2024-01-31Debt Financing· $2.11B
2022-10-10Secondary Market
Leadership Team
TVN Reddy
Chief Executive Officer
Jenny Peng
Chief Technology Officer
Recent News
2026-01-12
2025-11-20
2025-10-29
Company data provided by crunchbase