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Plum Paper · 1 day ago

Copywriter & Content Strategist

Vista, CA

Full-time

Hybrid

Mid Level

$70K/yr - $75K/yr

3+ years exp

Plum Paper, a division of Avery Products Corporation, is seeking an experienced Copywriter & Content Strategist. The role involves developing engaging content that connects the brand's products with customers, collaborating closely with design, product, and marketing teams to enhance brand presence across various platforms.

Consumer GoodsEducationGift CardMade to OrderPersonalizationRetail

Hiring Manager

Coleen Alberico

Responsibilities

Develop and write creative, compelling copy for a range of marketing materials including digital campaigns, website content, product descriptions, emails, and social media

Maintain and evolve a consistent brand voice and tone that reflects Plum Paper’s warm, friendly, and empowering personality across all channels

Collaborate with design, product, and marketing teams to ensure all messaging aligns with visual direction, business goals, and seasonal priorities

Lead and execute content strategies that support product launches, promotional campaigns, and ongoing customer engagement

Write SEO- and AEO-informed content for web pages, blogs, and product descriptions to improve visibility and discoverability

Edit and proofread materials for clarity, accuracy, and consistency with brand guidelines

Develop messaging frameworks and copy guidelines to ensure alignment across all internal and external communications

Conduct ongoing competitive and market research to inform future copywriting strategy and messaging decisions

Partner with Paid Media Specialist to assess content performance and refine messaging based on audience insights

Qualification

CopywritingContent StrategySEO Best PracticesStorytellingCollaborationBachelor’s DegreeECommerce ExperienceAttention to Detail

Required

3–5 years of professional experience in copywriting, content strategy, or related marketing communications roles

Bachelor's degree in English, Communications, Marketing, Journalism, or related field

Exceptional writing, editing, and storytelling skills with keen attention to detail

Familiarity with SEO best practices and emerging AEO (Answer Engine Optimization) strategies

Ability to manage multiple projects simultaneously while meeting deadlines and maintaining quality

Strong collaboration skills and ability to work cross-functionally in a creative environment

Preferred

Experience writing for eCommerce or consumer product brands is an asset

Benefits

Quarterly Bonus Potential

Work Life Balance: Hybrid schedule, 12 Company Paid Holidays, Paid Vacation and Paid Sick Time

Great comprehensive benefits program including Medical, Dental, Vision, Short Term & Long Term Disability programs, Company paid Life Insurance, and Wellness Incentives.

Excellent 401K Retirement Program with very generous company match.