Chicken of the Sea · 16 hours ago
Marketing Research & Insights Manager
Pittsburgh, PA
Full-time
Hybrid
Senior Level
5+ years expChicken of the Sea is an iconic American brand that has a rich heritage in the seafood industry. The Marketing Research & Insights Manager will lead consumer insights initiatives to drive brand growth, collaborating closely with various teams to inform strategic decisions based on data-driven insights.
Consumer GoodsFood and Beverage
Hiring Manager
Lindsay Ruggeri
Responsibilities
Lead marketing research to fuel innovation and brand growth — inspiring fresh thinking and identifying white space opportunities through market trends, social listening, and competitive intelligence
Provide category management expertise and deliver ongoing shopper insights to brand and retail sales teams to inform customer category reviews
Synthesize insights from multiple data sources and communicate findings through clear storytelling and impactful data visualization
Integrate primary, secondary, and syndicated data to deliver holistic, insight-driven business recommendations
Track and curate emerging consumer and category trends to shape long-term brand relevance and business growth
Design and execute primary research — from scoping business questions and selecting methodologies to managing vendor relationships and ensuring high-quality deliverables
Translate business challenges into clear consumer questions and use insight and creativity to uncover actionable answers
Champion a culture of consumer centricity, ensuring that the voice of the consumer informs every key decision across the organization
Qualification
Required
5+ years of relevant experience in CPG, ideally within the food or beverage industry
Proven ability to connect data points into compelling narratives that influence decision-making
Highly collaborative, with experience working cross-functionally to deliver best-in-class category and shopper insights
Strong command of Nielsen/Circana or equivalent retail sales and consumer panel data sources
Solid understanding of market research principles, including shopper behavior, marketing mix modeling, consumer testing, and predictive analytics
Exceptional verbal, written, and presentation skills with strong attention to detail
Demonstrated analytical thinking and organizational skills with the ability to manage multiple priorities
Proficient in Microsoft Excel, PowerPoint, and Word
Ability to work effectively in a team environment and build productive partnerships with internal and external stakeholders
Comfortable traveling occasionally, as needed, to conduct research, to attend internal meetings, etc
BA/BS Required
Preferred
MBA preferred
Company
Chicken of the Sea
Chicken of the Sea is a food production company that offers consumer packaged goods.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Bryan Rosenberg
President/CEO
Recent News
2025-06-21
2025-01-06
Company data provided by crunchbase