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Blair Cato Pickren Casterline, LLC · 1 week ago

Director of Marketing and Communications

Columbia, SC

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Blair Cato Pickren Casterline, a leading South Carolina real estate law firm, is seeking a creative and strategic Director of Marketing & Communications to support the firm’s growth, brand visibility, and business development efforts. This role involves leading marketing initiatives, digital strategy, and content creation to enhance the firm's presence and engage with clients.

Law EnforcementLegalProfessional ServicesReal Estate

Responsibilities

Partner with firm management to develop and implement strategic marketing goals

Lead all firm-wide marketing initiatives, including branding, advertising campaigns, events, sponsorships, and communications

Develop and execute a strategic social media plan across platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube

Create, schedule, and manage engaging content that highlights the firm’s attorneys, services, culture, and community involvement

Plan and manage paid social and digital advertising campaigns, including targeting, budgeting, and performance tracking

Create original content including graphics, videos, short-form reels, written posts, and thought leadership materials

Produce and edit video content for social media, website use, presentations, and advertising campaigns

Maintain brand consistency across all marketing materials and platforms

Assist with website content updates and coordination with outside vendors, including WordPress site management

Utilize AI tools to enhance marketing efficiency, analytics, and campaign optimization

Stay current on emerging marketing technologies and trends relevant to professional services and real estate law

Identify opportunities to automate or streamline marketing workflows using technology

Partner with the sales and business development team to develop clear, consistent messaging

Create and update print materials, digital collateral, presentations, and graphics to support sales initiatives

Assist with email marketing campaigns, newsletters, and client communications

Plan, coordinate, and facilitate firm-hosted events for clients and community or professional organizations

Assist with planning and executing internal and external events, including client events, sponsorships, conferences, and community involvement

Coordinate event marketing materials, invitations, follow-up communications, and social media promotion

Support firm-wide initiatives that enhance culture, employee engagement, and brand visibility

Qualification

Digital marketing strategySocial media managementVideo productionAI marketing toolsGraphic design toolsEmail marketing platformsWordPress managementWritten communicationVerbal communicationOrganizational skills