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Clearlink · 1 week ago

B2B Copywriter

Draper, UT

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Clearlink is a company dedicated to fostering growth and embracing opportunities. They are seeking a B2B Copywriter who will play a pivotal role in creating engaging and conversion-driven content for both small businesses and enterprise audiences, simplifying complex technology solutions and driving measurable results.

MarketingSEO

Responsibilities

Research and Create High-Value Content: Research, test, and write content about products and services across multiple industries, including internet technology, business communication tools, cybersecurity solutions, and more

Simplify Complex Topics: Write guides and resources that make technical concepts around business technology accessible, actionable, and engaging for diverse audiences, from small business owners to enterprise decision-makers

Craft Conversion-Focused Copy: Develop high-performing CTAs, product descriptions, and landing pages that drive leads and conversions while addressing business challenges

Collaborate Across Teams: Partner with the Content Marketing Manager and SEO Specialist to align content with SEO strategies, target keywords, and audience needs

Develop Buyer-Journey Content: Produce top-of-funnel educational guides, mid-funnel comparisons, and bottom-funnel assets like white papers, case studies, and solution pages to address each stage of the B2B buyer journey

Optimize Existing Content: Refresh outdated content to ensure relevance, improve SEO rankings, and better meet audience expectations

Maintain Brand Voice: Adapt content to reflect the unique voices of Business.org (approachable, SMB-focused) and ClearlinkConsulting.com (professional, enterprise-oriented)

Use Data to Inform Strategy: Analyze content performance using tools like Google Analytics and make data-driven updates to maximize traffic, engagement, and conversion rates

Qualification

B2B WritingSEO KnowledgeResearch SkillsContent Strategy CollaborationGoogle AnalyticsProductivity ToolsAttention to DetailResults-Oriented Mindset

Required

2+ years of experience writing for B2B audiences, preferably in technology, IT solutions, or SaaS industries

Strong portfolio showcasing B2B-focused content, including blog posts, white papers, landing pages, and solution guides

Ability to craft clear, engaging, and actionable copy tailored to the needs of SMBs and enterprise decision-makers

Familiarity with on-page SEO principles, keyword integration, and writing for search intent

Demonstrated ability to research complex topics and translate technical jargon into user-friendly content

Experience working with content managers, SEO specialists, and design teams to align content strategy and execution

Solid experience with Google Suite, Microsoft Office, or similar productivity software

Strong editing and proofreading skills to ensure error-free, high-quality content

A track record of creating content that drives traffic, engagement, and measurable business results

Preferred

2+ years of experience in digital content writing, journalism, content marketing, or related field

Experience using CMS platforms (WordPress, Contentful), analytics tools (Google Analytics, GA4), and SEO tools (Ahrefs, SEMrush)

Benefits

Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.

Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.

Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.

Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)

Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.

Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.

Office Vibes: This position will be expected to work 4 days in our Draper, UT office, with the perk of being 1 day remote each week.

World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.

Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.