TEKsystems · 2 weeks ago
Marketing Automation Specialist
United States
Full-time
Remote
Senior Level
$40/hr - $55/hr
5+ years expTEKsystems is a leading provider of business and technology services, and they are seeking a Marketing Automation Specialist to join their team. In this role, you will be responsible for building personalized and scalable marketing experiences across various channels, primarily using Salesforce Marketing Cloud.
Information Technology
Responsibilities
Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)
Leverage knack for audience creation, logic setup, and governance across multiple channels
Manage and deploy Splash pages for webinars, events, and landing page experiences
Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and Coordinate QA/testing across devices and platforms
Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments
Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery
Ensure compliance with data governance, tagging standards, and campaign QA best practices
Qualification
Required
5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
Proficiency with Knack, including logic structuring and audience governance
Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms
Familiarity with measurement and attribution platforms like Tableau
Preferred
Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics
Comfortable operating within a high-performing, fast-moving growth marketing team
Benefits
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryan Skains
Vice President, TEKsystems Global Services
Recent News
2025-11-19
2025-10-29
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