Bayer · 1 day ago
Creative & Content Procurement Global Category Manager
Whippany, NJ
Full-time
Onsite
Senior Level
$134K/yr - $202K/yr
7+ years expBayer is a global leader in health and agriculture, committed to solving the world's toughest challenges. They are seeking a Creative & Content Procurement Global Category Manager to lead strategic sourcing and partnership management across creative and production agencies, fostering innovation and collaboration to drive brand impact across various sectors.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Undertakes complex spend analysis, spots patterns, trends and opportunities and makes recommendations for new project and commercial / legal improvement opportunities for the Creative and Content category
Works with various stakeholders to shape and articulate complex business needs and outcomes across Agriculture, Pharmaceuticals, and Consumer Health
Design category and sourcing strategy to support business impact. Ensure alignment across business units while adapting strategies to the unique creative and regulatory needs of each sector
Drive transformation in how we engage creative and content partners — Integrate AI-driven content creation, data analytics, and in-house capabilities into future sourcing models
Identify and implement new partnership and commercial models that enhance agility, innovation, and ROI
Build and manage a diverse portfolio of creative, content, and production partners, spanning global agencies, boutique studios, and internal teams
Foster high-performing, trust-based relationships that encourage collaboration, experimentation, and creative excellence
Lead contract negotiations, performance reviews, and value creation initiatives across all key agency relationships
Stay deeply connected to global creative industry trends, including the evolution of AI, automation, in-house production, and emerging agency models
Continuously benchmark external partners, pricing, and capabilities to ensure competitiveness and innovation across the ecosystem
Represent the company at industry forums, leveraging market intelligence to guide strategic decisions and future-proof our creative sourcing approach
Act as a trusted advisor to global Marketing, Brand, and Communications teams, ensuring procurement supports both creative ambition and commercial excellence
Collaborate closely with our marketing team, as well as media and in-house teams to establish efficient, scalable, and AI-enhanced production frameworks
Translate marketing objectives into actionable sourcing strategies that balance creativity, cost, and speed-to-market
Embed sustainability an ethical business practices across all creative and production partnerships
Champion responsible content creation — promoting transparency, fair remuneration, and environmentally conscious production
Drive initiatives that contribute to both creative performance and responsible business impact
Qualification
Required
Minimum of a Bachelor's degree, or equivalent combination of education and experience
Significant experience in procurement or sourcing within marketing, creative, media, or content categories, ideally with exposure to multiple business sectors (e.g., healthcare, consumer, agriculture)
Strong understanding of creative processes, content production workflows, and emerging in-house or AI-enabled models
Proven track record in strategic sourcing, stakeholder engagement, and global agency management
Deep knowledge of industry dynamics and market trends, with connections to agencies, production companies, and creative technology innovators
Ability to work across diverse business environments with strong influencing and communication skills
Strategic, analytical, and solution-oriented mindset, balancing creativity and commercial discipline
Passion for creativity, innovation, and the evolving intersection of AI, content, and brand performance
Ability to draft contract terms from a standard template and negotiate contractual terms, ensuring the application of principles of contract law in procurement
Ability to write implementation plans, communications, and create business plans
Preferred
7+ years of experience in procurement or sourcing within marketing, creative, media, or content categories, ideally with exposure to multiple business sectors (e.g., healthcare, consumer, agriculture)
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
2026-01-09
2026-01-09
Company data provided by crunchbase