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Patco Brands · 1 day ago

Regional Sales Manager, Midwest

United States

Full-time

Remote

Senior Level

$115K/yr - $150K/yr

6+ years exp

Patco Brands is a rapidly growing company looking for a Regional Sales Manager to cover the Midwest region. The role involves leading regional sales teams, developing sales strategies, and managing partnerships to drive growth and achieve profitability targets.

Food and BeverageWholesaleWine And Spirits

Hiring Manager

Cheryl McAfee

Responsibilities

Lead, develop, and manage regional sales teams and distributor/wholesaler partnerships to drive profitable growth

Own and manage the annual Sales Operating Plan (SOP) for the assigned region, ensuring alignment with company AOP and strategic priorities

Develop and execute regional sales strategies that meet or exceed volume, revenue, distribution, and profitability targets

Execute monthly sales forecasting and demand planning in partnership with Supply Chain and Finance to maintain healthy inventory levels and service

Establish regional pricing strategies and profitability goals; manage trade spend to ensure strong ROI

Ensure consistent execution of sales calls across new and existing on- and off-premise accounts

Identify and prioritize new account opportunities; oversee program execution to achieve targeted volume and distribution gains

Collaborate with distributor leadership to design and implement effective sales programs aligned with brand initiatives

Motivate, influence, and enable distributor sales teams by acting as a trusted company spokesperson and brand ambassador

Conduct sales meetings, business reviews, and product presentations with distributor teams and key accounts

Partner cross-functionally with Marketing on local activation, promotions, and brand-building initiatives

Work closely with Strategic/National Accounts teams to develop and strengthen key customer relationships

Conduct regular market visits to build relationships with key accounts, distributor leadership, and field sales teams

Coach, train, and develop Area Managers and field sales representatives to build a high-performance, accountable organization

Monitor KPIs, market trends, competitive activity, and performance metrics; adjust plans to maintain a competitive advantage

Manage regional promotion budgets; analyze quarterly orders, depletions, and performance to optimize results

Ensure compliance with federal, state, and local alcohol regulations, as well as internal company policies

Provide clear, actionable reporting on regional performance, risks, opportunities, and forecasts to executive leadership

Qualification

Sales experienceTerritory sales managementAlcoholic beverage industryThree-tier systemOrganizedLeadership skillsInterpersonal skillsResults-drivenDetail-oriented