Siteimprove · 1 day ago
Integrated Campaign Manager
Bellevue, WA
Full-time
Onsite
Senior Level
$128K/yr - $161K/yr
6+ years expSiteimprove is seeking an experienced Integrated Marketing Campaign Manager to lead the strategy, execution, and optimization of multi-channel marketing campaigns that drive pipeline and revenue. The ideal candidate will have hands-on experience in managing paid media programs and a strong analytical mindset to understand pipeline dynamics and campaign performance.
AnalyticsInternetSaaSSEOSoftware
Responsibilities
Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website)
Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals
Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution
Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets
Manage and optimize performance across channels such as search, social, display, and ABM platforms
Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations
Ensure paid media programs are tightly integrated with broader campaign goals and full-funnel performance
Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact
Deeply understand pipeline mechanics, stage conversion, velocity, and timing—and how campaigns influence each
Partner with Marketing Ops to define success metrics, dashboards, and reporting frameworks
Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations
Qualification
Required
6–9+ years of B2B SaaS marketing experience, with a focus on integrated campaigns and demand generation
Proven experience executing and scaling paid media programs across multiple regions and audience segments, specifically on LinkedIn and Google
Hands-on experience managing paid media agencies
Strong proficiency in HubSpot and Salesforce, including campaign setup, reporting, and funnel tracking
Demonstrated understanding of the full marketing and revenue funnel, including pipeline generation, acceleration, and attribution
Highly analytical mindset with the ability to connect campaign performance to pipeline outcomes and business impact
Experience leading or mentoring team members and operating effectively in cross-functional environments
Strong stakeholder management skills as well as communicating up and out to leadership and peers
Preferred
Experience in PowerBI, ON24, and Canva is a plus
Benefits
Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member
11 paid holidays
Volunteer leave
National medical plan
Dental
Vision
Paid maternity leave
Paid paternity leave
HSA
Flex
Employer-sponsored short-term, long-term disability
Discounts to volunteer plans to meet your family needs
401(k) with a company match to provide a better future in your retirement years
Company
Siteimprove
Siteimprove offers comprehensive cloud-based digital presence optimization software.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$55MKey Investors
Summit Partners
2020-09-04Acquired
2020-01-01Series Unknown
2015-12-22Private Equity· $55M
Leadership Team
Naykai Nayyar
Chief Executive Officer
Rob Krassowski
Vice President of Products
Recent News
2025-12-02
2025-10-20
Company data provided by crunchbase