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CGC · 1 week ago

ACCOUNT DIRECTOR - INFLUENCER & VIP

NYC Metro Area

Full-time

Hybrid

Senior Level

7+ years exp

CGC is a global brand building communications agency, spanning brand communications, Influencer marketing and talent representation. CGC NYC is looking for a dynamic Account Director supporting the Influencer & VIP side of the business, responsible for cultivating influencer marketing experience and driving sales for clients.

Brand MarketingMarketingPublic RelationsSocial Media Management

Responsibilities

This role supports the US communications team in implementing influencer marketing strategies for CCG NYC brands

All brands have a strong focus on digital and social communications to drive brand awareness and visibility. This role will also help support local implementation of strategies and to harness the power of social & digital media to facilitate and inspire connections and engagement between the brands and their target audiences

Cultivate and maintain a deep network of relationships with VIP’s, stylists, talent agents, and top-tier influencers

Lead full-scale campaigns from ideation to final reporting, including contract negotiations, briefing, and budget management

Build and maintain VIP seeding & gifting programmes for clients strategize and oversee targeted product gifting programs to ensure organic placements with high-profile individuals

Secure VIP attendance for brand events, red carpets, and fashion week activations

Use current knowledge of the influencer landscape to input relevant profiles into castings for paid and organic activations across the CGC portfolio

Research specific profiles to introduce new talent into the CGC roster, ensuring profiles meet brand objectives and reach the relevant audience demographic

Support in maintaining individual client influencer lists, ensuring consistent core seeding to new and relevant profiles

Share recommendations to support seasonal moments with influencers and ensure reactive seeding for relevant brands

Support in facilitating paid influencer projects across the CGC client portfolio, from sourcing profiles to negotiating costs, writing briefs and creating post campaign overviews

Contribute to strategic paid and organic content plans and creative ideas, building an understanding of clients and objectives across Instagram, Tik Tok and YouTube

Be confident working with and advising on affiliate marketing and content amplification alongside client’s paid media teams

Show strong understanding of successes and learnings post-campaign, with an ability to effectively communicate this with clients

Support new business proposals alongside wider team, sharing creative ideas and concepts to elevate influencer strategy in a compelling way

Share social trends and insights with team to advise team on the current social landscape, keeping up to date with platform adaptations and changes

Support team to develop, present and implement social media strategy for clients, aligning with client marketing calendars and sharing new ideas, partnerships and concepts to elevate social channels

Compile monthly in depth reports on social analytics and results including successes and areas for improvement to ensure consistent follower growth

Grow and develop Tik Tok strategy across relevant clients

Support PR team to pull together digital strategies for new business, as well as seasonal briefs for existing clients social assets. Work with the production, studio and content teams to ensure these are executed to brief and delivered on deadline

Adapt social aesthetic and tone of voice in keeping with different client profiles

Proficient copywriting skills and can craft and shape a brand narrative for social

Advise on social media best practices and offer guidance and recommendations to share with wider internal team

Strong knowledge of paid social media marketing and how this can be implemented into organic social strategy

Qualification

Influencer marketingDigital media relationsSocial media strategyKPI trackingBudget managementTime managementCommunication skillsTeam collaborationCreative thinking

Required

7-10+ years' experience in Influencer marketing/ digital media relations, ideally within the beauty / wellness / lifestyle sector

Strong understanding of the influencer ecosystem from macro to nano and emerging influencer tribes

A proven leader with a strong network to lead and manage the influencer team

Experience 7–10 years in agency, in house, influencer marketing, talent relations, or luxury PR

Strong network and proven, active 'black book' of contacts including major talent agents, managers, and publicists

Deep industry knowledge and understanding of the social landscape (TikTok, Instagram, etc.) and emerging cultural trends

Analytical skills and proficiency in tracking KPIs (reach, engagement, ROI) and using tools like Tribe Dynamics, CreatorIQ, or Launchmetrics

Excellent time management skills and the ability to adapt well to change and multi-task

Smart people skills, fast worker, creative, strategic and very reactive

Collaborates across functions to deliver an effective content planning and strategy to meet the business objectives

Confident in presenting to clients and the internal team

Strong attention to detail with basic knowledge and awareness on budget and event management

Understanding of CGC culture and overall business goals

Excellent verbal and written communication skills

Is a change-champion and pioneers new ideas and approaches and ability to demonstrate out-of-the-box thinking in approaching new and innovative ways of execution

Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape

Self-motivated and ability to demonstrate strong sense of individual accountability

Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team