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YMCA of Metropolitan Chicago · 1 day ago

Specialist, Marketing

Chicago, Illinois, United States

Full-time

Onsite

Mid Level

$55K/yr - $58K/yr

3+ years exp

YMCA of Metropolitan Chicago is seeking a Marketing Specialist to support their marketing and customer experience initiatives. The role involves collaborating with stakeholders to create integrated marketing strategies that enhance engagement and drive sales opportunities.

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Responsibilities

Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generate demand, and demonstrate the organization’s focus on strengthening community

Identify new business opportunities and make connections with consumers throughout the Y’s regional footprint — from email marketing to direct mail marketing to other channels

Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability

Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations

Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Engagement leadership to identify advanced reporting needs, and analyze performance trends, CX insights, and best practices to provide optimization recommendations

Build and maintain strong relationships with both internal and external partners

Understand marketing best practices and stay ahead of global industry trends

Communities (hubs/learning sites)

Community relations

Local development

Qualification

Marketing strategyAudience segmentationCampaign executionData analysisCommunication skills

Required

Bachelor's degree in marketing, communications, or preferred equivalent

Minimum of 3-5 years of related work experience

Ability to develop campaign strategies, segment, and target audiences for engagement and conversion

Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns

Ability to achieve results by taking a proactive long-term view of business goals and objectives

Benefits

Competitive salaries reflecting your skills and experience.

Comprehensive health, dental, and vision insurance for eligible employees, plus wellness programs, mental health resources, and a family gym membership.

Generous PTO and paid holidays, with flexible work hours for work-life balance.

403(b) plan with company contributions for eligible employees after 2 years of service.

Continuous learning opportunities through workshops and training programs.

Supportive work environment valuing diversity, equity, and inclusion.

Discounts on programs, employee assistance programs, and company-sponsored events.