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Quest Products, LLC · 17 hours ago

Digital Marketing Manager

Pleasant Prairie, WI

Full-time

Onsite

Senior Level

5+ years exp

Quest Products, LLC is seeking a Digital Marketing Manager to lead the strategy, execution, and optimization of digital marketing initiatives. This role is responsible for managing digital partnerships and agency relationships to drive growth across ecommerce platforms while enhancing the consumer experience.

Consumer GoodsE-Commerce

Hiring Manager

Nathan Krudop

Responsibilities

Own and manage digital and social advertising strategies and budgets in partnership with external agency partners

Oversee campaign planning, execution, optimization, and performance across paid media channels including search, social, programmatic, and emerging platforms

Manage and optimize campaigns across key digital partners including Ibotta, DoorDash, Instacart, Reddit, Bazaarvoice and other performance or retail media platforms

Serve as the primary point of contact for agency partners, ensuring alignment on strategy, execution, timelines, and performance goals

Oversee Quest Products’ owned websites, including but not limited to brand websites, the privacy law firm and external developer agencies

Manage website operations within the Shopify platform, including backend functionality, wireframes, content updates, and integrations

Coordinate with IT, development agencies, internal design teams, and compliance partners to ensure site stability, accessibility, performance, and legal compliance

Own relationships with website vendors and development partners, ensuring accountability and timely delivery

Partner with the Ecommerce team to identify a promotional calendar for the e-comm Quest DTC brands

Collaborate closely with Sales and ecommerce teams to grow revenue across retailer-owned ecommerce platforms, including Amazon, Target, Walmart, CVS, Walgreens, DoorDash, Instacart, and emerging partners

Partner with the Sales team to develop, execute, and optimize retailer-specific digital campaigns aligned to account priorities, promotions, and retailer objectives

Lead campaign strategy, planning, and execution across key retail partners, ensuring alignment between media investment, promotional calendars, and sales goals

Own budget management, optimization, and performance tracking for retailer-specific campaigns, making data-driven adjustments to maximize efficiency and ROI

Act as the central point of coordination between Sales, agency partners, and retail platforms to ensure seamless execution and consistent communication

Identify opportunities to expand partnerships, test new platforms, and scale high-performing channels

Design and implement digital initiatives that drive traffic, acquisition, conversion, loyalty, and lifetime value across owned and retailer platforms

Leverage paid search, SEO, affiliates, email marketing through MailChimp, subscriptions, and social activations to fuel sustained growth

Continuously test and refine strategies to improve consumer engagement and conversion across touchpoints

Establish goals and KPI’s for all digital campaigns that are both internal and external

Own end-to-end campaign reporting across all digital channels and partners

Oversee Google Analytics, dashboards, and reporting frameworks to ensure accurate tracking of performance, attribution, and ROI

Partner with agencies and internal stakeholders to analyze results, extract insights, and continuously optimize campaigns and spend efficiency

Develop and maintain executive-level performance dashboards to support data-driven decision-making

Qualification

Digital marketing strategyEcommerce managementGoogle AnalyticsPaid media optimizationPerformance reportingCommunicatorProblem solverEager to learnCollaborative

Required

Minimum of 5-7 years of experience in various ecommerce and digital marketing functions ideally including prior experience with an entrepreneurial fast-growth company

Strong analytical skills able to build performance dashboards and budget forecasting/tracking, and to improve metrics over time

Key leadership characteristics: collaborative, drive for results, flexible, problem solver, strong communicator, eager to learn

Excitement and passion for being part of a fast-growing company backed by private equity

Experience working with various partners like iBotta, DoorDash, Instacart, BazaarVoice, Google (incl. Google Analytics), MailChimp, Amazon Attribution

Bachelor's degree in Business, Marketing or related field required; Master's degree preferred

At least three years of experience in a related field

Full-time

Some travel may be required

Preferred

Master's degree preferred

Company

Quest Products, LLC

Headquartered in Pleasant Prairie, Wisconsin, since 2001, Quest Products has been giving consumers the power to solve their own healthcare problems with fast and effective solutions across America and Internationally.

Founded in 2001

Pleasant Prairie, Wisconsin, USA

51-200 employees