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Gymdesk · 6 days ago

Product Marketing Lead

United States

Full-time

Remote

Senior Level

5+ years exp

Gymdesk is one of the fastest-growing platforms in the martial arts and boutique fitness software space, and they are seeking a Product Marketing Lead to own the story, shape the market, and influence growth targets. This role involves driving revenue, guiding product direction, and providing sales enablement through competitive intelligence and effective messaging.

FitnessHealth CareOnline PortalsSoftwareSports

Responsibilities

You’ll make our sales team closers by giving them:

Monthly battlecards

Competitive deep dives

Live training on how to win each gym type

Updated scripts + objection handling

Deal support when stakes are high

You will be in the trenches listening to calls, spotting patterns, and fixing gaps before sales even asks

You will define how Gymdesk wins across:

BJJ

Striking Arts

Cross-training fitness

Yoga/Pilates

Multi-location fitness gyms

You will tell the world why we’re the best choice, and you will keep that story sharp as the market evolves

You’ll make us the most informed company in our industry by:

Tracking competitor moves in real time

Tearing down their funnels, messaging, sales scripts, and product differences

Sending proactive intel to sales, product, and leadership

Building a running 'industry brief' to keep the company one step ahead

You will know the space better than anyone here

You’ll partner with our team to:

Rebuild our website messaging by gym type

Improve trial funnel conversion with improved messaging

Write value-driven content and headlines

Ensure every single page tells a compelling story

You own the message, the narrative, and the clarity

You’ll produce:

1–2 new case studies per month

Metric-driven, story-led content

Product videos, testimonials, and proof points to power paid ads, sales, and landing pages

You’ll become the person who knows our customers deeply

You’ll:

Own go-to-market for feature releases

Push product direction based on market/competitor gaps

Communicate what matters to gym owners

Ensure releases are clear, predictable, and revenue-aligned

You will influence the product, not wait for the product

Qualification

B2B SaaS product marketingCompetitor intelligenceSales enablementMessagingPositioningCustomer interviewingFast operatorDeck craftingUnderstanding marketExperience in fitnessExperience in vertical SaaSStorytellingCollaboration