Strive - GTM Talent Partner · 15 hours ago
Head of Demand Generation
San Francisco Bay Area
Full-time
Hybrid
Director/Executive
7+ years expStrive is a GTM Talent Partner focused on building a future where companies can instantly query massive data sets. They are seeking a seasoned Demand Generation leader to define and optimize the pipeline generation strategy across enterprise and mid-market segments, ensuring alignment with sales and driving measurable revenue impact.
Big DataCyber SecurityEmploymentRecruitingSaaSStaffing Agency
Hiring Manager
Hunter Bedwell
Responsibilities
Build and own the overall demand generation and growth strategy for enterprise and mid-market segments, tightly aligned to GTM and revenue goals—including ABM, lifecycle, and outbound orchestration
Architect and execute integrated, multi-channel programs (ABM, digital, content, events, lifecycle, outbound) that create and accelerate qualified pipeline
Lead cross-functional planning with Sales, SDRs, and Product Marketing to define target segments, buying committees, and high-impact campaign plays
Define the customer lifecycle strategy and operationalize nurture, expansion, and retention programs aligned to buyer and customer journeys
Partner with Sales, SDRs, Product Marketing, RevOps, and Operations to align on funnel KPIs (MQLs, SQAs, opportunities, revenue, velocity) and own reporting and insights for executive stakeholders
Develop and improve systems, tooling, and marketing automation (lead scoring, routing, reporting) that scale pipeline generation and efficiency
Equip SDRs and Sales with campaign-aligned outbound kits, personalized assets, and clear plays—continually testing, learning, and optimizing based on performance data and field feedback
Qualification
Required
7–10+ years leading demand generation or growth for security, infrastructure, or other technical B2B products, ideally selling into mid-market and enterprise
Proven track record building and scaling a demand engine that drives qualified pipeline, deal velocity, and revenue—not just top-of-funnel volume
Strong lifecycle and funnel instincts, with experience shipping cross-channel programs that improve engagement and conversion at every stage
Data-driven operator comfortable owning attribution models, dashboards, and forecasts—and using data to decide what to start, stop, and double down on
Fluency with modern marketing and sales tech stacks (e.g., HubSpot, automation, enrichment, ABM, analytics)
Excellent cross-functional collaborator with tight alignment across Sales, SDR, Product Marketing, RevOps, and Operations
Strategic thinker and crisp communicator who can zoom out on GTM and category strategy, then zoom in to execute and debug
Hands-on, senior IC mentality with excitement for personally launching and optimizing programs while scaling a team over time
Comfort working directly with founders to shape Demand Gen, Growth, and GTM strategy
Preferred
Deep experience with ABM strategy and execution (1:1, 1:few, 1:many), including orchestration tools and meaningful personalization
Benefits
Medical
Dental
Vision
401k
Commuter
Company
Strive - GTM Talent Partner
We build world-class go-to-market teams for some of the most disruptive, Venture Capital Backed tech companies, all over the world.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase