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Hy-Vee, Inc. · 1 day ago

Retail Marketing Coordinator - Kansas City Area

West Des Moines, IA

Full-time

Onsite

Mid, Senior Level

5+ years exp

Hy-Vee is a company that values its workforce and aims to provide excellent service to its customers. The Retail Marketing Communications Coordinator is responsible for developing and executing marketing and communications strategies for Hy-Vee's retail locations, ensuring alignment with corporate branding and local community engagement.

Organic Food

Responsibilities

Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics

Organizes and executes various marketing promotions in alignment with corporate office

Oversees the implementation of the company’s brand strategies and corporate marketing initiatives

Communicates strategy, objectives and goals effectively with retail leadership teams

Works with Regional Marketing Manager to build local sponsorships and community programs

Responsible for pre-event planning and day of event execution for various community and sponsorship related events

Reports on effectiveness and outcomes of promotions and campaigns on as needed basis to Regional Marketing Manager

Prepare marketing activity reports and metrics for measuring program and campaign success

Maintains a detailed content calendar in alignment with corporate office and regional stores

Assists and approves the development of local advertising and placement

Assists with Merchandising recommendations and execution for the region

Communicates budgetary needs to Regional Marketing Manager

Acts as spokesperson for the region for various media outlets as directed by Regional Marketing Manager

Manages and assists with responses to customer service inquiries via email and social media

Maintains Hy-Vee brand in all forms of marketing and advertising in alignment with corporate standards

Performs consumer research and adapts content, placement and creative for best performance

Stays informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans

Educates and trains store employees on traditional marketing best practices

Reports to work when scheduled and on time

Performs other job-related duties and special projects as required

Qualification

Traditional marketingEvent marketingMarketing strategyCustomer serviceContent creationCommunication skillsAnalytical skillsBasic computer skillsInterpersonal skillsProblem-solvingTeam collaboration

Required

Expert knowledge of traditional marketing, including but not limited to, television, radio, newspaper and direct mail, along with event marketing and other guerilla marketing tactics

Organizes and executes various marketing promotions in alignment with corporate office

Oversees the implementation of the company's brand strategies and corporate marketing initiatives