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[solidcore] · 11 hours ago

Director of Content (Social Media & Influencer)

Arlington, Virginia

Full-time

Onsite

Director/Executive

8+ years exp

[solidcore] is a national boutique fitness company looking for a culturally connected leader to enhance its presence in fitness, wellness, and lifestyle. The Director of Content will drive content strategy, social media engagement, and influencer partnerships to position [solidcore] as a cultural movement.

FitnessHealth CarePersonal Development

Responsibilities

Develop and execute a social-first content ecosystem, building streamlined capabilities that enable rapid content creation and deployment

Lead content planning that positions social as the real-time expression of our brand platform and campaigns

Establish processes for content sourcing across owned channels, creator partnerships, and community-generated moments

Partner with the internal brand team, cross-functional teams, and external creative partners to ensure social insights inform campaign development and creative briefs

Collaborate closely with media and performance marketing teams to optimize content for paid channels and drive effectiveness across the funnel

Create content guidelines and brand standards that maintain consistency while allowing for platform-specific adaptation

Manage content calendar and ensure strategic alignment across brand moments, activations, and partnerships

Build and scale a dynamic creator and influencer strategy and ecosystem that authentically connects [solidcore] to adjacent lifestyle spaces and establishes our role in culture

Identify, vet, and cultivate relationships with creators who embody brand values and can introduce [solidcore] to new audiences

Create and manage long-term brand ambassador programs that drive sustained engagement and organic content generation

Negotiate partnership terms, manage contracts, and oversee creator deliverables and performance, connecting to a broader measurement approach

Collaborate with brand partnerships team to identify co-marketing and cross-promotional opportunities with aligned brands

Develop frameworks for measuring influencer impact that go beyond vanity metrics to assess brand alignment, content quality, and community resonance

Stay ahead of the creator economy landscape to ensure [solidcore] remains a sought-after partner for top-tier talent

Develop and execute platform-specific strategies that maximize organic reach and engagement across Meta, TikTok, and emerging platforms

Lead social listening and intelligence efforts to identify cultural opportunities, track brand sentiment, and surface actionable insights

Monitor platform evolution including algorithm changes, new features, and emerging formats, ensuring [solidcore] leverages trends early

Oversee day-to-day community management and develop engagement strategies that foster authentic dialogue with our community

Partner with PR to amplify brand moments and manage reactive crisis situations with speed and strategic thinking

Develop robust measurement frameworks and reporting that demonstrate social's impact on brand health, community growth, and business objectives

Qualification

Content StrategySocial Media ManagementInfluencer MarketingData AnalysisCommunity EngagementTeam LeadershipAgile ExecutionDetail-Oriented OrganizationStrives for ExcellenceCommunicationRelationship Building

Required

8-10+ years in social media, content strategy, and influencer marketing with demonstrated leadership experience

experience managing teams and agency partners with a coaching mindset

skilled at cultivating relationships with internal partners, creators, influencers, and agency partners

balance creative intuition with performance metrics, informed by social listening, analytics, and cultural insights

translate complex social strategies into clear narratives for all stakeholders

comfortable operating with speed and ambiguity, pivoting quickly for cultural moments

maintain systems for content calendars, influencer tracking, performance reporting, and cross-functional alignment while keeping the big picture in focus

always seeking to learn new things and to make improvements, prioritizing self-assessments to promote continued growth, both personally and professionally