Onward Search ยท 1 day ago
Sr. PPC / Pay Per Click Manager (fully on-site in LA) [80871]
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
$200K/yr - $225K/yr
10+ years expOnward Search is seeking a performance-driven Senior Pay Per Click / PPC Manager with deep experience in high-intent, call-based lead generation and multi-million dollar ad budgets. This role is responsible for end-to-end paid acquisition performance and ensuring accurate attribution, lead quality, and conversion outcomes.
AdvertisingHuman ResourcesRecruitingStaffing Agency
Hiring Manager
Shane Lemons
Responsibilities
Build, manage, and optimize campaigns across Google Ads, Microsoft Ads, Performance Max, and YouTube while using GA4 and others for analytics
Improve lead quality, CPL, ROAS, etc. through continuous testing and optimization
Design and execute structured testing roadmaps across creative, bidding strategies, audiences, and landing pages
Manage Local Service Ads including service areas, reviews, performance optimization, and dispute resolution
Maintain and optimize Google Business Profiles for accuracy, compliance, and performance
Ensure seamless lead flow across paid media, call tracking, intake platforms, and CRM systems
Troubleshoot and resolve issues across Zapier, call tracking, chatbots, IVR routing, and CRM integrations
Validate attribution accuracy, prevent duplicate records, and maintain data integrity within the CRM
Conduct regular call audits to evaluate intake performance, qualification accuracy, and retention quality
Test call routing logic on an ongoing basis to ensure proper queues, escalation paths, and language routing
Analyze funnel performance from initial contact through qualification, contracting, and retention
Deliver weekly performance reporting including spend, leads, CPL, projections, and down-funnel insights
Train team members on paid media systems, attribution logic, intake workflows, and routing infrastructure
Ensure compliance with platform policies, branding standards, and internal security protocols
Document system changes and maintain clear, up-to-date standard operating procedures
Qualification
Required
10+ years of hands-on PPC / SEM experience in high-budget, ROI-focused environments
Demonstrated success improving CPL, ROAS, etc., and lead quality
Recent experience managing multi-million dollar ad budgets
Expert-level command of Google Ads, Performance Max, YouTube, Microsoft Ads, smart bidding, and audience strategies
Experience integrating paid media performance with Salesforce or comparable CRM platforms
Strong proficiency with call tracking systems, automation tools, chat solutions, landing page testing, and dynamic attribution setups
Advanced analytical capabilities using GA4, dashboards, and technical performance diagnostics
Proven ability to build and own full-funnel acquisition systems, not just individual campaigns
Experience with call-based or high-intent lead generation environments, including regulated verticals
Familiarity with intake platforms, experimentation tools, segmentation frameworks, and IVR routing systems
Experience partnering closely with intake teams or call center operations
Company
Onward Search
Recruitment and Staffing Services for Digital, Creative, and Marketing Professionals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
M
Mike Ondocin
Chief Operating Officer
Recent News
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