This job has closed.

Natera · 14 hours ago

Regional Marketing Digital Campaign Manager

United States

Full-time

Remote

Mid Level

$38/hr - $45/hr

3+ years exp

Natera is a global leader in cell-free DNA testing, dedicated to helping families and healthcare providers make informed decisions. The Digital Campaign Manager will lead the development and execution of integrated digital marketing campaigns to support regional marketing efforts and convert marketing demand into a measurable pipeline for sales.

BiotechnologyGeneticsHealth DiagnosticsMedicalWomen's

Responsibilities

Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs

Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across our Oncology, Women's Health and Organ Health portfolios

Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution

Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting

Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams

Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions

Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals

Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery

Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement

Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing

Qualification

B2B marketing campaignsDemand generationMulti-channel campaign managementMarketing automationCRM systemsCampaign analytics platformsAnalytical skillsProject managementCommunication skillsInterpersonal skillsCreative problem-solving

Required

Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience)

3-5 years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment

Strong background in demand generation, multi-channel campaign management, and full-funnel strategy

Proficiency across Paid, Earned, and Owned media channels, including SEM, display, social, programmatic, content syndication, and email nurture programs

Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights

Hands-on experience with marketing automation, CRM systems, and campaign analytics platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce, Google Analytics, ABM tools)

Excellent project management skills with the ability to prioritize and manage multiple complex campaigns simultaneously

Strong communication and interpersonal skills with the ability to influence cross-functional teams and collaborate effectively

Creative, resourceful, proactive, and able to operate both strategically and tactically

Demonstrated ownership mindset, attention to detail, and commitment to operational excellence