PartnerCentric, Inc. · 1 week ago
VP, Growth Marketing
United States
Full-time
Remote
Director/Executive
10+ years expPartnerCentric is the largest independent partnership marketing agency in the U.S., focused on building high-performance affiliate and influencer programs. The VP, Growth Marketing will lead the marketing strategy to drive qualified demand and revenue growth through brand visibility and content initiatives.
AdvertisingMarketingProfessional Services
Responsibilities
Lead PartnerCentric’s marketing organization across brand, content, and demand initiatives
Build a multi-channel growth engine that consistently attracts qualified interest aligned to ICPs
Develop frameworks for channel selection, budget allocation, and performance optimization
Ensure marketing investments support measurable revenue outcomes and strong ROI
Lead PartnerCentric’s evolution as a brand that is both discoverable and differentiated
Clarify and hone PartnerCentric’s value proposition and core narratives
Oversee high-quality, insight-driven content that elevates authority and drives interest from clients, prospects, LLMs, and search engines
Create process and discipline to maintain consistency across storytelling, messaging, and brand expression
Lead and develop a high-performing marketing team with clear goals and accountability
Partner with Sales on ICP refinement, messaging alignment, and pipeline progression
Collaborate with Client Services and Product/Insights to surface insights that strengthen positioning
Operate as a senior leader contributing to organizational planning and decision-making and being the voice of the addressable market
Qualification
Required
10+ years in growth marketing, demand generation, or related roles in a marketing agency, martech, or adtech
Credibility and proven relationship building with marketing industry thought leaders such as journalists, event managers, and analysts
Proven success building or scaling multi-channel demand programs tied to revenue
Deep expertise in AEO/SEO and a proven ability to utilize AI tools to improve productivity and quality of output
Demonstrated ability to lead and develop a lean, high-impact team
Strong analytical capability with experience managing budgets and optimizing spend
Skilled at clarifying value propositions and communicating them effectively
Creative thinker with a record of innovative approaches to reaching target audiences
High initiative, strong follow-through, and a solutions-oriented, entrepreneurial mindset
Mastery level understanding of modern discoverability across social platforms, partnerships, search, AI-informed environments, and communities
Proficiency with AI tools (GPT/Claude) for content, analysis, and workflow efficiency
Company
PartnerCentric, Inc.
PartnerCentric provides advanced affiliate management for powerhouse and challenger brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Revnew
Client Development Executive
Recent News
Company data provided by crunchbase