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Geneo · 14 hours ago

Growth Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $90K/yr

5+ years exp

Geneo United is transforming the professional aesthetics market with innovative technologies. They are seeking a Growth Marketing Manager to own demand generation and performance marketing, collaborating closely with various teams to drive measurable pipeline growth.

BeautyElectronicsManufacturing

Responsibilities

Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality

Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution

Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy

Continuously test creative, messaging, audiences, and offers with clear hypotheses

Own landing page strategy across HubSpot and website experiences

Build and optimize custom HubSpot landing pages for paid traffic, webinars, and campaigns

Analyze drop-off points and conversion bottlenecks across the funnel

A/B test across tactics and segmentations to uncover key strategy insights

Make UX and copy recommendations grounded in data

Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers)

Partner with Content to align emails, webinars, and promos with funnel stage and intent

Improve conversion from MQL → Opportunity through smarter segmentation and timing

Own growth dashboards and reporting across HubSpot, Google Analytics, and ad platforms

Track and report on performance weekly and monthly, including insights and recommendations

Tie marketing performance back to revenue impact, not vanity metrics

Support forecasting and budget planning with data-backed recommendations

Work closely with Sales to align on lead quality, follow-up, and pipeline feedback

Partner with Product and Education to support launches, promotions, and new initiatives

Collaborate with Brand and Content, without needing heavy oversight or rewrites

Qualification

Growth MarketingPaid Media StrategyConversion Rate OptimizationAnalytics ToolsSEO & SEMHubSpotGoogle AdsMeta AdsLead NurtureCollaborationAdaptabilityCommunicationProblem Solving