Citi · 1 day ago
Audience Management Group Leader - C14
Wilmington Delaware United States
Full-time
Onsite
Director/Executive
$135K/yr - $202K/yr
10+ years expCiti is a leading global bank, and they are seeking an Audience Management Group Leader to join their Marketing Audience & Data Management team. The role involves managing a large team focused on marketing campaign implementation and providing insight-driven recommendations to enhance strategies and drive process efficiency across the organization.
BankingFinanceFinancial Services
Responsibilities
Direct Management of 16 Full-time resources as well as many Contractors
Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties
Educate marketing partners on new toolsets and help develop and implement best-in-class customer centric campaign strategies
Provide insight driven recommendations to optimize strategies and enhance operational process components
Interacts with cross-functional areas at the Functional Specialty level
Primary liaison with the Marketing Program Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion
Direct Oversight of List Processing Vendor team to support successful campaign execution
Direct working relationship with In Business Control team for monthly Control monitoring and testing
Strong Collaboration, acting as an internal consultant with campaign design and requirements
Active participation in Strategy meetings and daily Scrums
Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group
Works with considerable latitude for decision making in setting priorities under area of responsibility
Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques
Qualification
Required
10+ years of experience in a digital, database marketing or omni channel audience management role, preferably in financial services
5+ years as a people manager
10+ years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset
SQL required and SAS experience is a plus
Preferred
Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred
Understanding of legal, regulatory environment and experience within a highly controlled environment preferred
Experience with consumer lending or 3rd party marketing preferred
Experience with digital marketing and vendor management preferred
Acumen working in a technical environment to solve business related problems
CDP and large data environment experience preferred
Benefits
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company
Citi
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
10001+ employees
H1B Sponsorship
Citi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1386)
2024 (849)
2023 (1375)
2022 (1117)
2021 (876)
2020 (901)
Funding
Current Stage
Late StageLeadership Team
James Monahan
Managing Director / Global Head of Asset Servicing
Naveed Sultan
Managing Director, Chairman, Institutional Clients Group
Recent News
2026-01-06
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2026-01-03
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