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Seesaw Learning · 1 day ago

Digital and Performance Marketing Specialist

United States

Full-time

Remote

Mid Level

$102K/yr - $122K/yr

4+ years exp

Seesaw is a trusted platform for elementary learning, serving 25 million educators, students, and families worldwide. They are seeking a Digital & Performance Marketing Specialist to manage and optimize global paid digital acquisition programs, focusing on digital ad execution, marketing operations, and data analysis.

AppsEdTechEducation

Responsibilities

Plan, build, and optimize Google Ads campaigns (search, display, YouTube) to drive high-quality leads

Manage paid social and retargeting campaigns as needed (Meta, LinkedIn, Reddit and other programmatic partners)

Conduct ongoing keyword, audience, and bidding optimization

Build and run A/B tests across creative, ad copy, landing pages, and targeting

Monitor budgets, pacing, and ROI to ensure efficient spending

Build landing pages, forms, and automation programs in Pardot to support paid campaigns

Manage UTM tracking, campaign setup, and attribution alignment across Google Ads → Pardot → Salesforce

Ensure accurate lead capture, scoring, and routing for paid channels

Partner with Sales and Customer Success Teams for clean handoff and follow-up workflows

Maintain Seesaw and Little Thinking Minds websites

Build dashboards and performance reports across Google Ads, Pardot, and Salesforce

Track CPL, CPC, ROAS, CAC, conversion rates, and pipeline metrics

Analyze campaign performance and identify optimization opportunities across channels, regions, and audiences

Maintain data quality and compliance (GDPR, CAN-SPAM, regional policies)

Support multi-channel campaign execution (email, paid, webinars, events)

Collaborate with creative teams on ad concepts, landing page structure, and messaging

Align with regional teams (UK, MENA, LATAM, AUS) to localize targeting and creative where needed

Help document and refine paid media and digital marketing processes

Qualification

Google AdsPardotSalesforceData AnalysisPaid Social CampaignsGoogle AnalyticsLanding Page BuildingGDPRProject ManagementCross-Functional CollaborationCommunication Skills