Senior Paid Media Specialist jobs in United States
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SEO Locale ยท 1 day ago

Senior Paid Media Specialist

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level

SEO Locale is seeking a dynamic and results-driven Senior Paid Media Specialist (PPC) to lead their digital advertising efforts across multiple platforms. The role involves developing, executing, and optimizing performance marketing campaigns to drive measurable growth and engagement, leveraging data-driven insights to refine marketing initiatives.

AdvertisingDigital MarketingSocial Media MarketingWeb DesignWeb Development
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Growth Opportunities

Responsibilities

Design and implement comprehensive PPC campaigns across platforms such as Google Ads, Bing Ads, and other advertising platforms to reach targeted audiences effectively
Conduct detailed keyword research using SEO tools and analytics platforms to identify high-impact keywords that improve campaign performance
Manage media buying activities, including budget allocation, bid management, and ad placement optimization to ensure maximum ROI
Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; analyze data to identify trends and opportunities for improvement
Optimize landing pages and ad creatives through conversion rate optimization techniques to enhance user engagement and drive sales or lead generation
Collaborate with cross-functional teams on media planning strategies that align with overall marketing goals, including SEO integration and affiliate marketing initiatives
Prepare detailed reports on campaign performance metrics, providing actionable insights and recommendations for continuous improvement

Qualification

PPC campaign managementGoogle AdsGoogle AnalyticsSEOMedia planningConversion optimizationAnalytical skillsA/B testingBudget managementE-commerce knowledge

Required

Proven experience managing PPC campaigns across multiple platforms such as Google Ads (formerly Google AdWords), Bing Ads, Twitter Ads, and social media management tools
Strong understanding of digital marketing concepts including SEM (Search Engine Marketing), SEO (Search Engine Optimization), media planning, and performance marketing strategies
Hands-on experience with Google Analytics, Google Tag Manager, DoubleClick (Google's ad management platform), and other web analytics tools to track campaign effectiveness
Familiarity with keyword research techniques, conversion optimization practices, and A/B testing methodologies
Demonstrated ability to manage advertising budgets efficiently while achieving key performance indicators (KPIs)
Knowledge of e-commerce environments and how paid media integrates with online sales funnels
Excellent analytical skills combined with a proactive approach to media buying and campaign management

Company

SEO Locale

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SEO Locale is a digital marketing firm that offers content strategy, email and social media marketing, web design and development services.
dateFounded in 2015
location
Philadelphia, Pennsylvania, USA
people-size11-50 employees
web-link
https://seolocale.com

Funding

Current Stage
Early Stage

Leadership Team

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Nick Quirk
COO
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Marc Brookland
Founder & President
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Company data provided by crunchbase