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Aptean · 12 hours ago

Competitive Intelligence Manager, Product Marketing

Alpharetta, GA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Aptean is a global provider of mission-critical, industry-specific software solutions. They are seeking a Competitive Intelligence Manager to lead competitive research and insights that shape the company's market position and empower sales teams to win.

Developer PlatformEnterprise Resource Planning (ERP)Enterprise SoftwareSoftware

Responsibilities

Develop and execute strategies for gathering and analyzing competitor and market intelligence

Monitor analytics and ERP competitors’ business and product strategies; synthesize findings into clear, actionable insights

Identify emerging trends, strengths, and weaknesses across competitor offerings and GTM motions

Translate complex technical and market signals into concise, sales-ready messaging

Create high-impact competitive tools such as battlecards, field guides, FAQs, and executive presentations

Embed competitive insights into sales plays and enablement programs to directly support deal closures

Craft compelling narratives that help sales teams position Aptean effectively against competitors

Partner with Product Management, Marketing, Sales, Strategy, and Customer Success teams to integrate competitive intelligence into business decisions

Present findings and recommendations to senior leadership; influence strategic roadmaps and GTM tactics

Deliver timely, high-quality CI projects that drive measurable improvements in win rates

Maintain accuracy, validity, and reliability of all data sources and outputs

Continuously refine processes for monitoring competitive signals and informing sales strategies

Qualification

Competitive intelligenceMarket analysisGTM strategiesERP experienceSaaS experienceAnalytical thinkingCuriosityWriting skillsPresentation skillsCross-functional collaboration