Digital United · 15 hours ago
Media Planner and Buyer
United States
Full-time
Remote
Mid Level
$75K/yr - $90K/yr
3+ years expDigital United is seeking an innovative and results-driven Media Planner to join their team. This role focuses on digital media while also appreciating traditional media, aiming to drive campaign success for clients through effective planning and execution.
Computer Software
Responsibilities
Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives
Own detailed plan development and management including rfp management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation
Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery
Participate in the financial aspects of media planning, including billing reconciliation and media buy execution. manage make-goods and added value
Contribute to media strategy, campaign reports, and client presentations
Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team
Build and maintain relationships with media vendors, exploring innovative opportunities for clients
Use research tools to define target audiences and identify strategic media buying opportunities
Be seen as a reliable resource to clients and internal team members
Work with internal teams to ensure effective campaign execution and alignment with client objectives
Qualification
Required
3-5 years of experience in media planning, with a focus on digital & traditional Media
Bachelor's degree in Advertising, Marketing, Communications, or related field
Agency experience. Comfortable in a fast-paced, client service environment
Proficiency with Microsoft Office Suite, especially Excel and Powerpoint
Strong communication, analytical, and organizational skills
Very detail oriented
Client service focused
Ability to manage multiple projects in a dynamic environment
Experience planning and buying for traditional media tactics such as Radio, TV, OOH, Event Sponsorships
Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra)
Preferred
Experience working in Healthcare and/or Higher Education is a plus!
Benefits
Unlimited PTO
Medical, Dental, Vision, 401k plus match
Annual performance bonus eligibility
Ongoing training opportunities
Planned outings and team events (remote workers included!)
Company
Digital United
Hello, we're Digital United, a next-gen holding company. Our team of highly specialized agencies—Primacy, Mediate.ly, and ZenSource—are designed to maximize the return on your digital investments.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Stan Valencis
Chief Executive Officer
Robert Faber
Chief Financial Officer
Company data provided by crunchbase