AT&T Performing Arts Center · 3 days ago
Social Media Coordinator
Dallas,TX,US
Full-time
Onsite
Entry, Mid Level
2+ years expThe AT&T Performing Arts Center is a nonprofit foundation that operates a campus of performance venues in downtown Dallas. The Social Media Coordinator will develop and manage social media content strategies to increase engagement and ticket sales while collaborating with internal and external stakeholders.
Performing Arts
Responsibilities
Curate and create engaging and informative social media content that resonates with the AT&T Performing Arts Center’s current patrons and prospective audiences
Develop content that results in increased engagement, monetization, and overall growth of the AT&T Performing Arts Center social media presence
Design platform-specific content and posting strategies based on audience demographics
Maintain consistent brand voice across all social platforms
Boost high-performing posts using allocated brand budget
Track, code, and manage media invoices as assigned
Manage and maintain marketing and social media content calendars, coordinating with sponsors, resident companies, and Dallas Arts District partners
Monitor and positively respond to and interact with comments and questions from patrons in a timely manner
Ensure branded and sponsored content is published as requested and required with our sponsor agreements
Collaborate with Marketing leadership on tactics and strategies aimed at improving growth of followers
Manage the content, calendar, and posting of assets on our internal digital screens and marquees
Own and post show listings to digital event calendars and community boards
Implement marketing campaigns and coordinate social media contests, polls and giveaways
Track and analyze daily performance metrics to determine opportunities to increase impressions and engagement
Attend events to engage with audiences and capture content
Research new and innovative social media tactics and platforms to maintain relevance
Ensure Center's core values are being adhered to
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications or closely related discipline, or minimum 2 years' experience working in digital marketing
Must possess superior written, verbal skills, and editorial judgement with an understanding of the Center's voice and role in the community
Thorough understanding (in a business capacity) of social platforms including, but not limited to TikTok, Twitter, Meta (Facebook and Instagram), LinkedIn, Pinterest, etc
Detail-oriented with strong organization and project management skills
Strong knowledge and passion for social media and performing arts
Must be willing and able to work non-traditional hours in non-traditional settings (including nights and weekends as required)
Must be willing to respond to alerts and critical needs during non-standard business hours
Strong analytical skills and business acumen
The ideal candidate must be a self-starter who's willing to take on projects, work without supervision, and complete tasks independently
Proficient with operating Microsoft Office Suite (particularly Word, Excel, PowerPoint)
Preferred
Design sensibility and basic Adobe Photoshop or Creative Suite skills is a plus
Knowledge of and deep appreciation for the performing arts is preferred
Company
AT&T Performing Arts Center
The AT&T Performing Arts Center’s mission is to provide a public gathering place that strengthens community and fosters creativity through the presentation of performing arts and arts education programs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Heinbaugh
Chief Advocacy Officer
Company data provided by crunchbase