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BuildingLink · 2 days ago

Senior SEO & Content Development Strategist (East Coast)

United States

Full-time

Remote

Senior Level

$115K/yr - $125K/yr

7+ years exp

BuildingLink is seeking a Senior SEO and Content Development Strategist to lead their organic search and content strategy in a competitive digital landscape. This role involves owning the end-to-end SEO strategy, optimizing content for AI-powered search, and ensuring high-quality content creation and strategy to drive sustainable growth.

Information TechnologyInternetProperty ManagementReal EstateSaaSSoftware

Responsibilities

Own end-to-end SEO strategy and execution: Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel

Build and execute an AI search visibility strategy from scratch: Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results

Protect and grow share of voice across organic search: Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories

Personally write, optimize, and publish search-driven content: Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert

Define and enforce editorial quality, POV, and narrative consistency: Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library

Develop topic authority through structured content ecosystems: Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents

Conduct ongoing competitor and market research: Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation

Redefine organic success metrics for modern search: Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency

Design and maintain advanced SEO reporting and attribution infrastructure: Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required

Own continuous optimization and experimentation across SEO and content: Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure

Qualification

SEO strategyTechnical SEOContent creationHubSpot proficiencyAI search optimizationSEO analyticsCompetitor researchCommunication skillsTeam collaborationProblem-solving

Required

7+ years of SEO experience with full ownership of organic search strategy, execution, and performance in competitive markets

This position requires advanced fluency in HubSpot across all Hubs (Marketing, Sales, Service, CMS), including building campaigns, workflows, landing pages, and dashboards

Hands-on experience optimizing for AI-powered and zero-click SERPs, including featured snippets, AI Overviews, and answer-driven search results

Proven ability to grow and protect share of voice in competitive categories using authority signals, structured content ecosystems, and third-party platforms such as forums and reviews

Demonstrated track record of creating high-impact content that drives visibility, authority, and engagement

Deep expertise in technical SEO, on-page optimization, internal linking, crawlability, indexing, site architecture, search intent mapping, and topic modeling

Strong SEO measurement and analytics skills, with experience defining and acting on visibility-driven KPIs such as AI inclusion, SERP share, brand mentions, direct traffic, and branded search growth

Advanced reporting and systems experience, including GA4, Google Search Console, Google Tag Manager, SEMrush, or equivalent SEO tools

Ability to design and execute strategic SEO initiatives that integrate AI-first and traditional search approaches, linking visibility improvements to pipeline quality, conversion efficiency, and CAC reduction

Advanced competitor and market research skills, including analyzing content strategies, SERP features, publishing velocity, and messaging positioning to identify gaps and opportunities for growth