Dartmouth College · 12 hours ago
Associate Director, Marketing Communications for MBA Admissions.
Hanover, NH
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$97K/yr - $110K/yr
6+ years expDartmouth College is seeking an Associate Director of Marketing Communications for MBA Admissions to lead the marketing and communications strategy for the Tuck MBA program. This role involves building awareness of the Tuck MBA, engaging prospective applicants, and driving leads into the application pipeline while collaborating with Admissions and the broader marketing team.
EducationHigher EducationUniversities
Responsibilities
Envisions, articulates, and implements annual marketing plans for top- and mid-funnel MBA admissions efforts, including pre-application campaigns and messaging strategies
Uses market research and funnel data to evaluate and improve campaign effectiveness; adjusts tactics based on performance insights and evolving institutional goals
Proposes annual MBA marketing budget and adjusts priorities based on the direction of the Associate Dean of Marketing and Communications and the Executive Director of Admissions and Financial Aid
Tracks and integrates marketing trends, peer school strategies, and innovations in graduate enrollment marketing
Owns top-of-funnel marketing campaigns to build awareness of the Tuck MBA brand and generate inquiries
Oversees paid and organic media campaigns, including partnerships, ad buys, and campaigns on platforms such as Google Ads, LinkedIn, and Meta
Collaborates with content, PR, and social media colleagues to amplify messaging and align with Tuck’s broader communications strategy
Manages campaign calendars, testing, and optimization across email, web, and digital media channels
Creates and implements inquiry nurturing strategies to move prospective students from interest to application start
Partners with Admissions colleagues to ensure a smooth funnel transition, including working with enrollment communications to develop personalized email journeys, newsletters, and communications based on affinity segments, behaviors, and campaign engagement
Uses GA4, Slate/ CRM , and advertising platforms to understand how prospects move from first contact to application start
Sets up and maintains the tracking needed to measure marketing effectiveness across web, paid media, and email, including UTM structures, key events, and audience definitions
Builds and maintains reports or dashboards that make performance clear and actionable for colleagues
Regularly reviews campaign and website data to see what is working, where prospects are dropping off, and what changes could improve results at each stage of the inquiry-to-application journey
Develops and maintains content for awareness and pre-application marketing campaigns, including landing pages and prospect materials
Partners with colleagues on creative assets and digital ads
Collaborates with internal and freelance partners to produce storytelling content that reflects Tuck’s values, culture, and MBA value proposition
Ensures brand consistency and voice across all top- and mid-funnel marketing channels
Sources and integrates student, alumni, and faculty narratives to bring authenticity to messaging
Partners with Admissions colleagues to coordinate mid-funnel handoff and ensure prospective students experience a seamless journey
Collaborates with Marketing and Communications colleagues across Tuck to support brand consistency, cross-program alignment, and shared content initiatives
Supports strategic projects, school-wide campaigns, and interdepartmental initiatives as needed
Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all
Performs other duties as assigned
Qualification
Required
Bachelors plus 6 or more years' experience or combination of education and experience
Bachelor's degree in marketing, communications, business, or a related field, or an equivalent combination of education and professional experience
Demonstrated experience in creating and executing integrated marketing strategies and lead-generation campaigns, ideally within higher education or mission-driven organizations
Strong digital marketing background with expertise in CRM systems (e.g., Slate, Salesforce, HubSpot), marketing automation, and paid media strategies
Proficiency in interpreting data analytics to optimize campaign performance
Exceptional written, verbal, and visual communication skills with a keen eye for audience targeting
Understanding of the prospective student lifecycle and enrollment funnel best practices
Preferred
Familiarity with MBA or graduate business education landscapes
Company
Dartmouth College
Dartmouth College is a member of the Ivy League and consistently ranks among the world's academic institutions.
5001-10000 employees
H1B Sponsorship
Dartmouth College has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (9)
2022 (55)
2021 (25)
2020 (38)
Funding
Current Stage
Late StageTotal Funding
$61.2MKey Investors
US Department of EnergyAllison MagnusonAlfred P. Sloan Foundation
2022-08-25Grant
2018-10-28Grant· $10M
2018-05-07Grant· $20M
Leadership Team
Eric R Fossum
John H Krehbiel Sr. Professor of Emerging Technologies, Thayer School of Engineering
Recent News
2025-12-15
Sports Business Journal
2025-12-04
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