Everlane · 1 week ago
Site Experience & Content Manager
Los Angeles, CA
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $105K/yr
5+ years expEverlane is committed to sustainable luxury and is looking for a Site Experience & Content Manager to join their Ecommerce Site Content & Digital Merchandising Team. This role focuses on shaping and optimizing the customer journey to enhance engagement and conversion through effective site content strategy and collaboration with cross-functional teams.
E-CommerceFashionManufacturingRetail
Responsibilities
Own the strategy, performance, and evolution of the discover phase of the customer journey, driving measurable improvements across engagement, conversion, and product discovery
Define and execute high-impact site experience strategies across Homepages, Collection Pages, and Landing Pages, aligned to product priorities, seasonal campaigns, and the broader marketing calendar
Lead experimentation and optimization efforts, applying insights from performance data, customer behavior, and qualitative learnings to continuously improve the site experience
Lead end-to-end content strategy and storytelling across seasonal and evergreen experiences, setting the strategic framework for how brand and product narratives come to life on site
Translate business and marketing strategies into clear, actionable briefs for Creative, Marketing, and Technology partners, ensuring alignment to commercial goals and timelines
Own content production and execution using Builder.io or a similar visual CMS, ensuring scalable, flexible, and high-quality site experiences
Maintain operational oversight of planning tools, trackers, and workflows to support complex, cross-functional go-to-market timelines
Partner closely with Product Managers and Engineering to troubleshoot site issues, investigate bugs, identify root causes, and evaluate solution paths in a fast-paced environment
Act as a technical thought partner for site experience initiatives, contributing to solution design, identifying tradeoffs, and helping teams move efficiently from problem to implementation
Execute and QA site updates within Shopify, maintaining familiarity with platform capabilities, limitations, and best practices
Leverage working knowledge of HTML and CSS to support troubleshooting, QA, and collaboration with Engineering, enabling faster iteration and higher-quality execution
Monitor and analyze site performance and key e-commerce KPIs across discovery touchpoints, segments, and devices
Deliver clear, actionable insights and reporting to inform in-season storytelling pivots, optimization opportunities, and leadership decision-making
Qualification
Required
5–7+ years of experience in eCommerce, digital experience, site merchandising, digital marketing, or product-adjacent roles within a consumer brand or DTC environment
Proven experience owning complex site experiences or discovery journeys end-to-end
Strong technical fluency and experience partnering with Product Managers and Engineers to troubleshoot issues, identify root causes, and drive solutions
Hands-on experience producing and managing content using Builder.io or a similar visual CMS
Familiarity working within Shopify, including site updates, content deployment, and QA workflows
Working knowledge of HTML and CSS
Demonstrated ability to use data, experimentation, and customer insights to drive measurable business impact
Strong prioritization and strategic judgment, with comfort operating in ambiguity and fast-moving environments
Ability to lead by influence, build trust quickly, and create impact through cross-functional partnership and ownership
Company
Everlane
Everlane designs, manufactures, and sells clothing items for men and women via online e-commerce website.
201-500 employees
H1B Sponsorship
Everlane has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (2)
2022 (3)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$176.2MKey Investors
Gordon BrothersL CattertonLight Street Capital
2022-11-29Debt Financing· $25M
2022-09-15Debt Financing· $65M
2020-09-11Series F· $85M
Leadership Team
Andrea O’Donnell
CEO
Recent News
Yahoo Finance
2025-12-01
Company data provided by crunchbase