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the LEGO Group · 1 day ago

SEO Omnichannel Specialist

Boston Hub

Full-time

Hybrid

Mid Level

$84K/yr - $127K/yr

The LEGO Group is seeking an SEO Omnichannel Specialist to enhance online visibility for LEGO.com and LEGO Brand Retail Stores. The role involves identifying SEO opportunities, managing local SEO, and collaborating with various teams to create a seamless online and offline experience.

Consumer GoodsEducationEnterprise SoftwareToys

Comp. & Benefits

Responsibilities

Conduct online research to identify keywords and ranking opportunities to incorporate into our website pages and organic listings

Manage local SEO on a global scale for LEGO Brand Retail Stores and events

Working within the Retail SEO team, you will collaborate with wider Retail Marketing teams and relevant Product Teams

Work to unify our offline and online experiences to offer potential visitors the best view of what they can discover at LEGO Brand Retail Stores and on LEGO.com

Find new and impactful ways to feature our Brand Retail Stores, events, and product range

Work with Tech SEO and Product to maintain strong schema to improve our visibility throughout search

Analyze data to supervise the success of optimizations and make data-driven decisions

Work closely with our agency to understand opportunities and project manage improvement projects

Communicate ongoing performance to wider partner groups

Liaise with internal and external partners to reflect commercial priorities and requirements

Qualification

SEO expertiseGoogle My BusinessSEO research toolsOn-page SEOData analysisPassion for SEOCommunication skillsPresentation skillsTeam collaboration

Required

An excellent understanding of Google and the current search landscape

Good working knowledge of on-page SEO fundamentals and how they translate to natural search visibility

Experience in SEO across various markets and identifying market nuances

Proven experience in an SEO or content marketing-focused role

Strong skills in managing Google My Business, Local Pack appearance, and related tools (Yext experience desirable)

Ability to translate performance into a clear narrative for a wide range of partners

Experience with SEO research and analysis tools such as Ahrefs, SEMRush, Pi Datametrics, Adobe Analytics

Excellent writing, communication and presentation skills

Passion for SEO and driving results through omnichannel

Experience working within complex structures and with Product/Engineering teams

Preferred

Experience working in-house at a large, global brand with multiple levels of approval

Experience with A/B testing

Benefits

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme