INTO Suffolk University · 12 hours ago
Social Media Content Producer
Boston, Massachusetts
Full-time
Onsite
Mid, Senior Level
$60K/yr - $100K/yr
3+ years expSuffolk University is seeking a creative and collaborative Social Media Content Producer to enhance its social media presence. The role involves capturing real-time moments, creating engaging content, and supporting community engagement while aligning with the university's brand and mission.
Higher Education
Responsibilities
Capture real-time moments around campus including student life, alumni success stories, faculty expertise, program excellence, innovations on campus, and University events as they happen
Create platform-native content for Instagram, TikTok, YouTube, Facebook, and LinkedIn including video, photography, motion graphics, and short-form storytelling, including shooting and editing short videos
Attend campus events, student activities, and major University milestones to capture and produce content that feels lively and authentic
Partner with students, faculty, staff, and campus partners to find fresh stories and translate them into compelling social posts
Collaborate closely with Communications Division colleagues and other University partners to ensure cohesive storytelling and maximize cross-promotion opportunities across channels
Maintain and contribute to a living, evolving content calendar that reflects campus energy and institutional priorities
Lead and mentor student content creators, helping them develop concepts, generate content, and bring an authentic student perspective to our channels
Edit dynamic, social-optimized videos for performance, including Reels and TikToks that showcase Suffolk’s people and impact
Write clear, engaging captions that fit Suffolk’s voice and match the tone of each platform
Stay plugged into social media trends—from audio clips to emerging storytelling styles—and recommend new approaches to keep Suffolk’s channels fresh
Manage daily posting across platforms with an eye toward timeliness and audience engagement
Support platform health by monitoring performance, ensuring brand consistency, and surfacing opportunities that help us grow our digital community
Monitor comments, messages, tags, and community interactions across platforms, flagging potential University issues that require attention
Support social media policy implementation and help elevate social best practices across campus partners
Track and report on engagement metrics, content performance, and audience trends
Qualification
Required
3-5 years of experience in social media production, content creation, or digital storytelling (higher education experience is a plus)
Demonstrated ability to create compelling short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts
Strong writing, editing, and visual storytelling skills
Proficiency with social media management tools and basic analytics
Experience capturing photo and video content (including mobile-first production)
Ability to work collaboratively, manage multiple projects, and pivot quickly in a fast-paced environment
Passion for creativity, community-building, and student-centered storytelling
This role requires occasional evening and weekend work to capture content and support social coverage for university events
Company
INTO Suffolk University
INTO Suffolk University provides an outstanding student experience for thousands of international students each year.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase